Marketing Update : Prince's death, Coachella, strategy, franchisees, Surveys and more

We haven't had a Marketing Update since the first of the year, and it's about high time since marketers are beginning to dig out from winter. Keeping in the know of marketing is a vital need for graphic designers -- if you know where it's going, you can design for it! Follow long . . .

  • Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media
  • Social media responses to Prince's death spark debate in local marketing community
  • Marketing at Coachella: How brands stake claims amid the bands
  • 3 Key Elements Your Content Needs to Break Out From the Crowd
  • Effective marketing communications strategy is crucial
  • Smart Marketing Strategies That Attract Franchisees
  • Do We Need Formal Surveys Anymore?
  • The Hard Truth About Social Media
May 3, 2016

#332 : How to make sure your email doesn't end up in the spam traps and trash!

After spending about six hours tracking and reporting spam, do you think I need to see one more? No? Well then, don't send me your press release that looks like spam. Here, take a look at this and see how somebody blundered ... April 28, 2016

A New Year and A New Look: McDonald's Global Packaging Launches In Style

Starting this month, McDonald’s restaurants in the United States will unveil new carry-out bags, fountain beverage cups and sandwich boxes. I don't know if this is a hallmark in graphic design, but looking at the history of McDonald's packaging and their urban positioning, it looks like a fun change. January 21, 2016

Advertising Update : 2015 trends vs 2016 trends, myths, Super Bowl, GIFs and viewability

So, this is the issue where we look at the advertising trends predictions. I guess you may have already seen my 60-Seconds on Logo Design Trends, so you know how I feel about predicting trends. So let's see what the industry is up to now, and what you should be aware of if you're involved in any form of advertising

  • Are Digital Media Budgets Meeting Industry Viewability Standards?
  • Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising
  • 13 Media and Advertising ‘Trends’ in 2015 That Never Happened
  • 10 Behavioral Trends Guiding Advertising In 2016
  • RIP millennials: Marketing will be 'age agnostic'
  • Are GIFs the future of advertising
  • Digital media trends for 2016
January 20, 2016

Ad Blockers : people finally had enough and now see no ads! Can you blame them?

We have been following this issue since last November -- and being one of the first sites to begin the cruisade against online advertising back in the 1990s, we're delighted it's finally getting some public notice. But the industry is fighting back. I posted this one yesterday on UGNN ... Forbes, ad blockers and malware … another warning! Just because they're a big name, doesn't mean they have scruples. Here's the rest of the news January 19, 2016

Advertising : Ad Blockers, Yahoo block, rebound, Advertising Needs An Overhaul

NO ADS | NO TRACKERS | NO MALWARESeems ad blockers are a good thing, and it also seems ad blockers are a bad thing. The problem arises when the advertising broker is sleezy and greedy, and the publishers don't have time to pay attention to how they're getting screwed. And there ain't nobody getting rich (to coin an old phrase) except the advertising hoars. We wish them well, and only hope that they're not making your web page suck. December 18, 2015

DT&G Advertising update : Ad Blockers

The online world and its unsatiable hunger for money has broken all rules and enraged the online population to the point of mutany! The design community as well as old school internet purists said all along that you could tell your web page sucks if you have advertising. But the web industry just wouldn't listen. Now, it appears a huge push-back is coming and it will make the connected world a better place. November 23, 2015

Advertising Update : Brand Advertising, Ad Blockers, McWhopper, McDonald's craziness

There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015

Advertising Update : Mobile, Video, Ad Injection, Yahoo, Facebook, Google and ad madness!

Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .

  • Video viewability is key to engagement, revenue opportunities
  • Ad Injection: Yet Another Challenge for Online Advertising
  • Is Facebook Becoming the Apple of Digital Ad Sales?
  • Mobile Advertising Has A Measurement Problem
  • Mobile To Dominate Digital Ad Spend In 2016
October 27, 2015

Marketing Update : marketing hacks, marketing sins, marketing myths and more and more

The title of today's Marketing Update just about covers it all! Like the good, the bad and the ugly, we've got the myths, the hacks and the sins! The big cheese is a piece on Caitlyn (Bruce) Jenner that makes some pretty stiff statements. Are they true? You decide for yourself.

  • 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
  • Audience Research Needn’t Be Costly or Time Consuming
  • Forget campaigns: Build your marketing stack
  • How to Execute an SEO Content Marketing Plan
  • The Seven Deadly Sins of Digital Marketing
  • Making Personalized Email Marketing Easier
  • 3 rebranding lessons from Caitlyn (Bruce) Jenner
July 1, 2015