Publishing Update 1403 : Is digital really greener than paper?

We haven't had a publishing update in some time. Most have been moved into our marketing, web, or media updates. Publishing is not dead, and even though most people these days think publishing means Facebook or Twitter or Tumblr -- but seriously, there's more to it than that . . .
* Media study reveals preferred methods of delivery for different messages
* Ready to bust some print and paper myths?
* Is digital really greener than paper?
* The Power of Paper -- literally
* Make your content matter
-- and more ... March 3, 2014

60-Seconds 308 : Who do you like on Facebook? Do you keep track of them all?

After running Sandy's story about using Facebook "liking" I decided to take a look at my Likes -- just for fun! Do you use Facebook? Do you often click "Like"? Do you know who you have liked in the past? I've been clicking like for a long time, and I recently went back to find one of those pages I could vaguely remember and was in for a big surprise! February 24, 2014

Solving the problem of organizing difficult information and data

Tap Zapp Software (Calgary, Canada) has rolled out the latest release of Tap Forms Organizer and Secure Database 2.0 for Mac on the Mac App Store. Tap Forms 2.0 for Mac is a sophisticated yet easy to use database app which helps you to keep all your important information well organized. February 22, 2014

Lyric's Marketing Tip #7 : Are You What They Like?

Once upon a time, someone said "You are what you eat" ... does that mean that the saying "You are what they LIKE" could be true? Sandy Wright-Hibbard of Lyric Marketing always comes up with such sage advice, The Design & Publishing Center and DTG Magazine are pleased to have Sandy on board for our 19th annual "Designing Women" edition to share this article! February 21, 2014

The Secrets of Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. January 20, 2014

Marketing Update : New year, new game, another chance at Marketing, and Advertising success

Don't be fooled by the business doldrums of the winter months! There are real opportunities for January, February and March. Here's our first marketing, public relations and advertising update for the year ... go for it :
* Ask yourself these questions before posting about the news
* Mobile ad spending is through the roof. That’s a big deal.
* Top Tips for Writing Successful SMS Marketing Messages
* 9 steps to effective business emails
* 3 Media Kit Must-Haves
... and more December 30, 2013

How LinkedIn's Legal Issues Affect the Network's Users

For millions of users, the business-oriented social networking site LinkedIn has been a way up in the world, creating connections that result in employment, sales, and advancement. According to Visual.ly*, the site creates ten million endorsements each day amongst the two hundred million users while one in three users visit the site daily. December 19, 2013

Marketing Update : Marketing, Public Relations and Advertising into 2014

Closing out 2013 sets us up to launch our marketing programs for 2014, and it's not a moment too early ... here we go :
* How Social Data Changes Everything We Know About Marketing
* Understanding and utilizing digital marketing
* How to Frame Your Visual Storytelling Strategy
* Are You Posting Without a Plan?
* Stop Losing Leads
... and more December 16, 2013

Sandy says : Make An Impression With a Pop-By

We love to see great ideas pop up, and we love passing them along to readers! A big THANKS goes out to our good friend Sandy Hibbard for sharing this wonderful and timely marketing tip with DTG readers. There's no better time than today -- right now -- to push your message in a friendly way. Sandy has the idea ... December 13, 2013

Marketing Update : infographics, mobile mindsets, digital engagement and more

Mr Ragan brings us back to the basic craft of writing press releases, touch on infographics and finding a new mobile market. Get ready for November ... here we go :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 28, 2013