All graphic designers need to be very aware of identity and branding. These books will become your trusted guides to getting and creating the very best for your clients
* 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
* The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
* Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
* Designing Brand Identity: An Essential Guide for the Whole Branding Team
* Ten Types of Innovation: The Discipline of Building Breakthroughs
* Communicating The New: Methods to Shape and Accelerate Innovation
* Resonate: Present Visual Stories that Transform Audiences
and more
All graphic designers need to be very aware of identity and branding. These books will become your trusted guides to getting and creating the very best for your clients
* 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
* The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
* Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
* Designing Brand Identity: An Essential Guide for the Whole Branding Team
* Ten Types of Innovation: The Discipline of Building Breakthroughs
* Communicating The New: Methods to Shape and Accelerate Innovation
* Resonate: Present Visual Stories that Transform Audiences
and more
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Full story : Business Model Generation: by Alexander Osterwalder
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Resonate: Present Visual Stories that Transform Audiences
Just as the author’s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you’ll convey your content with passion, persuasion, and impact.
Ten Types of Innovation: The Discipline of Building Breakthroughs
For many firms, this means innovation isn’t optional, it’s imperative. Customers demand it. Competitors will outflank you if you don’t achieve it. Talented employees won’t join your firm if you don’t deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: “It’s only about new products and new technology”; “It’s about rare strokes of inspired genius”; “There’s no disciplined, consistent method”; etc. These common assumptions are not true.
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
Innovation wins customers, creates competitive advantage, and increases profit for organizations.
The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium.
Communicating The New: Methods to Shape and Accelerate Innovation
Communicating The New reframes the role of communication in the innovation process as a powerful integrative tool for individuals and teams. It introduces core concepts and methods that help manage complexity; accelerate synthesis; and clarify and diffuse important knowledge for the people who need to act on it.
All of these titles offer substantial learning experiences and “Ah-ha” moments.
And, thanks for reading
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