There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015
Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .
- Video viewability is key to engagement, revenue opportunities
- Ad Injection: Yet Another Challenge for Online Advertising
- Is Facebook Becoming the Apple of Digital Ad Sales?
- Mobile Advertising Has A Measurement Problem
- Mobile To Dominate Digital Ad Spend In 2016
Here we go with a mad, wild, visit to Photoshop on Facebook . . . but be careful folks, it's a madhouse out there and you just never know where the madess with lead! This time it's all good. We've culled out most of the crap ...
- 8 Questions With Alberto Seveso
- Eric Scala Rare Visions
- 1940 Chevy convertible
- Cameron Phillips Redux
- Photoshop Designer
Summer is around the corner ... soon you'll have those opportunities to hook into your readers social streams with your agenda. What? You don't have an agenda? You don't have your strategy yet? Well, you'd better get moving! Read these leads we've gleaned from the recent social media press and you'll be much better informed:
- Creating the perfect social media strategy for your company
- Infographic: Why you should be marketing with social media
- 8 Social Media Mistakes That Are Killing Your Brand
- Digital News Readership Continues to Gain New Ground
- How To Use Social Media To Boost Your SEO Campaign
- How Nonprofits Can Create Real-Time Marketing
- People are the New Social Channel
Last edition of our Web Update carried some Mobilegeddon news and views, so we're not going to go back there this time. There are plenty of issues in the world of the web to more than fill this edition. Have fun and let us know if there's something we should share . . .
- The Often Overlooked Side of the Digital Publishing World: Optimization
- Need a New Website or Logo? Design Trends for 2015. (Infographic)
- Are keywords relevant to SEO in 2015?
- 5 Pieces Of Content: 25 Link Ideas
- 3 components of smart metrics
Social media is hotter than ever! With news of streaming video from Twitter and Facebook, along with some disturbances with Linkedin, every graphic designer needs to stay on top of the social media game. Here are some interesting stories we bookmarked recently -- good enough to pass along to you:
- Should digital magazine covers be designed different from print?
- Balancing art and science to track campaign performance
- 8 indispensable tools every content writer needs
- Why I Won't Accept Your Linkedin Invitation
- Top 5 Advantages Of Email Marketing
- Managing your online reputation
Well the Web jungle drums have been pounding and pounding on just about anyone who will listen with news of Mobilegeddon. The drop-dead date came and went but the world didn't end. Google is doing their best to keep a straight face, but there are a lot of whiners and moaners out there. Either fix it or stop moaning.
I did my own survey last night, and I'm continuing to check out various web sites and I'm finding some, like Adobe and Behance fail miserably, when others like Mashable actually do work. The sad news is when they work, they suck. Take a beautiful site, pump it through Google's blackmail grinder and the mobile version comes out sucking. LOL. April 23, 2015
Advertising Update : broadcast vs. print, Sensory Marketing, Facebook will screw you, reader attention, not clicks
The ad industry has been screwing their clients ever since the first online ad was served in 1995. The ad industry prostituted itself so badly they got the cost of ads to almost nothing or free. So to back peddal, they've had to devise all kinds of contorted ripps to make money while still sticking it to the publishers. All that is about to get worse as they bring in attention advertising.
- Broadcasters appear to have won -- as newspapers see few gains in ad spending
- Sensory Marketing Is the Next Frontier in Mobile Advertising
- Why native advertising won't overtake traditional ads -- yet
- Selling advertisers on reader attention, not clicks
- How Facebook plans to control digital advertising
- . . . and more!
We've screamed through the winter and spring is rolling by -- next thing you know it will be summer and back to school time! Your spring marketing sense needs to focus on the coming close of schools, graduation and summer vacations. Your clients should be ready to market strong!
- Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
- Will Facebook force advertisers to forget about tracking cookies?
- A new pricing scheme will change how digital ads are sold
- Programmatic buys 'make sense' for industry
- Planning your next ad strategy
- . . . and more!
April, May, Mother's Day, and the spring launch into Summer will offer an array of marketing opportunities. Tie in with any number of motifs from family to vacation and travel. But first, get your online social networking act together :
- How the latest moves by Twitter and Facebook help you market your organization
- 4 reasons to use direct mail marketing instead of email marketing
- The 8 golden rules of writing great press releases
- The rapid rise of video in content marketing
- 6 things great PR campaigns have in common
- 5 priorities for email marketing in 2015
- . . . and more
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