Marketing Update : visual content, QR codes, email etiquette and Facebook is Throttling Marketers

Now we're on the marketing path to summer, travel, vacations and guess what: back to school! Most marketers are looking at least 6-months to a year ahead. Some, are looking a year or more ahead. Let's take a look at this week's marketing update :
[*] Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video
[*] Proper and Improper Use of QR Codes: 10 Great Examples of Each
[*] The 5 most important elements of your association's brand
[*] Don’t learn email etiquette the hard way - Suzanne Mason
[*] 5 Tips for Working KPIs Into Your Measurement Strategy
[*] Facebook is Throttling Marketers for Their Own Good
[*] You and the Buzzword de Jour: Content Marketing
[*] Creating visual content for social marketing
... and more May 7, 2014

Ricoh Americas: ‘Unstructured knowledge’ is the challenge of our time

Leveraging a goldmine of untethered, unorganized information will drive organizations’ success in 2013 and beyond. Despite the power of increasingly advanced databases, the overwhelming majority of valuable business information remains adrift in the form of unstructured knowledge – any information that is not captured or easily searchable. Ricoh makes educated predictions . . . January 17, 2013