Marketing Update : AdWords Etiquette, Content Skills, and do we really trust advertising?

Effective marketing comes in many different shrouds ... from content to comments, beware what you say, where you say it and who you say it to! It's all about trust and skills. Follow along as we dig deeper into end of summer marketing :
[*] Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
[*] The 5 pillars of effective content marketing etiquette
[*] 5 Marketing Skills That Digital Journalists Will Need
[*] Google Goes All in on Mobile Apps With AdWords Updates
[*] Do Americans Trust Advertisements? by Ayaz Nanji
[*] How To Choose The Right Medium For Your Message
... and more August 26, 2014

Marketing Update : End of Summer, on to big marketing season

We're almost through the summer "dog dazze" and now ramping up for the biggest marketing quarter for the year, pay attention :
[*] 6 strategies to assess if a bold new idea is worth the risk
[*] Priceline Seeks Results From Facebook as Google Wins Ads
[*] Media relations techniques that don't involve pitching
[*] 5 ways to build brand awareness through content
[*] 5 Little-known YouTube Features for Marketers
[*] Metrics That Matter
... and more August 19, 2014

Marketing Update : visual content, QR codes, email etiquette and Facebook is Throttling Marketers

Now we're on the marketing path to summer, travel, vacations and guess what: back to school! Most marketers are looking at least 6-months to a year ahead. Some, are looking a year or more ahead. Let's take a look at this week's marketing update :
[*] Lights, Camera, Action: 9 Tips for Creating a Compelling Online Video
[*] Proper and Improper Use of QR Codes: 10 Great Examples of Each
[*] The 5 most important elements of your association's brand
[*] Don’t learn email etiquette the hard way - Suzanne Mason
[*] 5 Tips for Working KPIs Into Your Measurement Strategy
[*] Facebook is Throttling Marketers for Their Own Good
[*] You and the Buzzword de Jour: Content Marketing
[*] Creating visual content for social marketing
... and more May 7, 2014

Ricoh Americas: ‘Unstructured knowledge’ is the challenge of our time

Leveraging a goldmine of untethered, unorganized information will drive organizations’ success in 2013 and beyond. Despite the power of increasingly advanced databases, the overwhelming majority of valuable business information remains adrift in the form of unstructured knowledge – any information that is not captured or easily searchable. Ricoh makes educated predictions . . . January 17, 2013