How to Make Your Brand Stand Out During the Pandemic

All businesses, big or small, have been impacted in some way by the COVID-19 pandemic. With the number of unemployed Americans rising to more than 30 million, the pandemic has had an impact on the economy that hasn’t been seen since the Great Depression. As a result, many businesses have opted to implement creative marketing tactics, many of which actively address the current situation and the difficulties it brings. September 11, 2020

Learning the art of Branding, design method, planning, presenting and business innovation

All graphic designers need to be very aware of identity and branding. These books will become your trusted guides to getting and creating the very best for your clients
* 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
* The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
* Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
* Designing Brand Identity: An Essential Guide for the Whole Branding Team
* Ten Types of Innovation: The Discipline of Building Breakthroughs
* Communicating The New: Methods to Shape and Accelerate Innovation
* Resonate: Present Visual Stories that Transform Audiences
and more October 27, 2013

Time to Consider Rebranding?

Is it time for an update? Does your brand need a facelift? Take care and plan ahead -- take the advice of web design specialist Wes Towers writing about one of your most powerful marketing tools : your brand -- May 27, 2011

Sports Brand Infringement

Did you have any idea that the sports branding industry generates hundreds-of-billions? The Super Bowl brand is worth $420-billion alone. It's being eroded by the scammers and spammers, and CMO intends to do something about it. April 15, 2010