Marketing Update : Data is the New Creative

January is almost over, so we're looking forward to February marketing. Interesting they're saying that DATA is the new currency . . . here's the latest marketing update :
* Don’t Ignore Direct Mail in Today’s Social Media Marketplace
* Press releases with visuals boost views by nearly tenfold
* Email marketing: Deliverability trends and benchmarks
* The power of content in building a brand
* The human touch of direct-mail marketing
* What's the matter with this picture?
* Data: The new creative
... and more January 15, 2013

Publishing Update : 2013 Here we come

Yes, it's an all new year -- and we know that designers have to be publishers as well! But with social media eating away everyone's time you'd think there's now place for print media. Don't fool yourself . . . here's the latest publishing update:
* Building the wall: Will digital subscriptions save the newspaper industry?
* Newspapers report ad revenue loss for 25th quarter in a row
* Newspapers join to create digital circulars on steroids
* How will the January USPS postage hike impact you?
* Doing print forensics brings new business
* Social media marketing in print
* Quit selling printing
and more ... January 10, 2013

Marketing Update : Winter tips for the wise

Happy New Year, and welcome to the ever changing landscape of marketing, with some interesting statistics, tips and tricks -- offline and on. This issue helps us get in gear for the new year ...
* Lessons from the runways: What PR pros can learn from New York Fashion Week
* Social Media Marketing: Don’t Forget the Message
* Journalist shares 7 common PR sins to avoid
* Customer service is your marketing strategy
* The PR industry's high school stereotypes
* 7 habits of highly successful PR people
* Inside the mind of a marketer
... and more January 8, 2013

Marketing Update : October Blast

October rock-n-roll, marketing -- Pay attention to what you do after deploying content ... these are all important consideration for all designers... this issue:
* 72 Fascinating Social Media Marketing Facts and Statistics for 2012
* Content marketing metrics: How to drive action instead of reaction
* 4 online reputation management tips you should follow
* Email Deliverability: 5 tactics for 99% delivery
* 12 things to do after writing a new blog post
* Eliminate 'to be' verbs in business writing
... and more October 2, 2012

Marketing Update : promotions into fall

Make some money! Marketing, promotion, content strategy, best practices -- important consideration for all designers... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* 5 Tips for Maintaining a Social Media Presence with a Skeleton Crew
* Content Strategy: Elevate Your Content Marketing in 6 Easy Steps
* Breathe new life into your marketing with visual content
* The press release diet: A 12-step program
* 7 mobile marketing best-practices
... and more September 26, 2012

Fall Publishing Update

Designers have to be publishers as well ... with the internet and social media, the publishing industry is faced with a complicated road ... here's the latest publishing update:
* Newspapers are running out of time to adapt to digital future
* Newspapers' Next Move In Expanding The Reach Of Digital Ads
* The digital game plan: Is anyone doing it right?
* 3 things you must know about print marketing
* For newspapers, a less than daily future
* Print is dead? Not so fast September 20, 2012

Marketing Update : September rag

Designers need to know almost as much about marketing as marketers do!... this issue:
* 3 must-have investments: Social media, content marketing and mobile
* The Three Most Underrated Internet Marketing Strategies Of 2012
* Content marketing 101 - essential questions and answers
* 4 tips for a common-sense approach to mobile marketing
* 5 top tips for a successful event PR strategy
* 7 tips for creating amazing videos
... and more September 19, 2012

Print Advertising delivers Best ROI

For some years we've preached that online advertising is a hoax. The web turned advertising upside down -- traditional advertising has been beneficial to both the advertiser and the publisher. Not so with web advertising. Now, Shweiki Media has compiled facts and statistics from multiple studies and reports explaining why traditional print advertising WORKS. August 24, 2012

Marketing Update : August kick-off

August is BACK TO (Design) SCHOOL and designers need to know almost as much about marketing as marketers do!... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* Content marketing metrics: How to drive action instead of reaction
* Breathe new life into your marketing with visual content
* Eliminate 'to be' verbs in business writing
* 7 tips for creating amazing videos
... and more July 31, 2012

Marketing Update : Back to (Design) School

Rolling toward August with marketing tips and tricks all designers, and developers need to know . . . it's BACK TO (Design) SCHOOL ... this issue:
* How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
* 7 expert email marketing tips you're probably missing out on
* How To Prevent Your Newsletter Emails From Ending In Spam
* PR teams can boost SEO (and sales) through Twitter
* Study: Video Boosts Mobile Ad Engagement Rates
* 7 reasons your PR efforts aren't working
* In synch with synchronized marketing
... and more July 21, 2012