Marketing Update : Learning from the past, Lead dynamics

Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more June 17, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013

PUBLISHING UPDATE - profits vs downfall? Printing predictions

As we move into June publishing has mixed news from the death knoll to new profits and opportunities -- keeping print relevant, serif vs sans, comeback for magazines and more . . . here's the latest publishing update:
* Why printers must ask themselves, 'Is my business irreplaceable?'
* Smarter direct mail: Advances in print that can boost ROI
* How print stays relevant in a digital world
* Survey: Dramatic Q1 plunge in print profits
* The final battle between serif and sans
* Web sparks print comeback for magazines
* Print delivers your message
* Paper is eco-friendly
and more ... June 3, 2013

Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013

PUBLISHING UPDATE - here comes summer publishing opportunity

So publishing now emerges from the world of 'big data' and who can predict what's going to happen with publishing brands . . . here's the latest publishing update:
* As loophole allows end to some Saturday USPS deliveries, magazines explore alternate options
* International Survey of Industry Consultants Reveals Predictions For The Future Of Print
* Business printing, branding and your costs May 27, 2013

Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013

Publishing, printing, desktop publishing and direct mail for May

Dig in and target the right market. Although ebooks now outsell print, there's still a huge and ready market . . . here's the latest publishing update:
* Survey: 87 percent of US magazine and newspaper publishers have an iPad app
* Printed customer communications — marketing opportunity or inconvenience?
* 75% of Advertisers Use Social Ads, Half Integrate With Print
* Global newspaper trends: Readership remains high
* To print or not to print? That is the question
* Mobile2Print: the future of print?
* Print Media's Digital Malpractice
* Copyright smarts
and more ... May 20, 2013

Can magazines be a viable advertising option for small business?

For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013

Google's 'Enhanced Campaigns' a challenge for advertisers?

You may have already read my 60-Seconds column about false advertising -- but the online advertising world faces a number of challenges -- quite possibly the biggest challenge is from Google. Here, Greenlight's Angela Knibb helps shed some light on the whole sordid mess! February 27, 2013

False Advertising ???

True or False: Designers have disappeared from the web advertising world because they're no longer needed -- who needs a designer when you can blatantly use false advertising to entrap your audience to click. Good question? Have you fallen prey to this ploy? February 23, 2013