Social Media Update : Boomers, YouTube, Mobile vs. desktop, Millennials and more

by Fred Showker

Online social media update from DTG Magazine The social media field is about to heat up with the approach of Valentine's Day, and a ton of spring events and activities. If we can get people to stop the fake news and click bait of the elections, and concentrate on what's hot for marketing, the graphic designers could go to work.

  • The Importance of Social Media in Experiential Marketing Campaigns
  • From Millennials to Boomers: Connecting with Members at Every Age
  • Lunch Bot, Anyone? How Brands Can Use Chatbots in Advertising
  • Publishers are missing the jump from desktop to mobile
  • 30 Killer Tips to Become a Master Social Media Manager
  • The Key to Social Media? Think Like a Publisher
  • Mobile vs. desktop in the world of Millennials
  • YouTube Statistics will blow you away


CAUTION ALERT Be very careful what you click! Many of the sites listed below employ stalker links! firefox reader mode LOOK FOR the Firefox ‘READER’ icon in the address window to read the articles without the risks! (More here)

The Importance of Social Media in Experiential Marketing Campaigns

I think I've cited Rebecca Gibson before... here she is again with another of her fun articles -- with a real message. Rebecca writes :
      Experiential marketing creates a deeper, personal connection with brands. These creative campaigns can’t be complete without adding social. Whether there is digital real estate in your installation, or space on your microsite to highlight fan sentiment in a web embed, social and experiential marketing go hand in hand, making integrating social into your next experience design a no-brainer. Your fans are going to share content around buzzworthy campaigns. Harness the voices of your fans and leverage user generated content to create a truly unique and impressive experience.business2community.com
from SafeNetting.com Rebecca Gibson - business2community.com

YouTube Statistics will blow you away

Total number of people who use YouTube ~ 1,325,000,000
Hours of video uploaded to YouTube every minute ~ 300 hours
Number of videos viewed on YouTube everyday ~ 4,950,000,000
      This is just a taste. Check this site for amazing numbers on YouTube's audience. It's amazing.
from SafeNetting.com www.statisticbrain.com

Lunch Bot, Anyone? How Brands Can Use Chatbots in Advertising

Brands know that to advertise effectively on mobile, they need to gain access to consumers through the few apps that dominate daily smartphone use. This is one reason why brands have embraced Facebook's recent announcement that it plans to support chatbots on Messenger.
      WeChat, a messenger app in China, already has more than 10 million official accounts, including banks, hotels and even celebrities that are registered to interact with users through chatbots.
get this valuable collectable When One App Rules Them All: The Case of WeChat and Mobile in China
from SafeNetting.com adage.com

From Millennials to Boomers: Connecting with Members at Every Age

There’s no doubt today’s association staffers have their work cut out for them. From a booming technology evolution, to a workforce made up of more generations than ever before, to constant chatter about Millennials, how the heck are you supposed to keep up?
      Associations are tasked with a challenging, but exciting, opportunity to embrace the shift. However, you must start by understanding what these diverse members, with whom you’re trying to connect, actually want. Here are some insights, courtesy of Abila’s Member Engagement Study respondents.
from SafeNetting.com Amelia Glynn -- blog.abila.com

Mobile vs. desktop in the world of Millennials

The majority of Millennials are increasingly relying on their mobile devices for internet use. In fact, this generation browses the internet via a mobile browser up to three times more than they do on desktop sites.
      Given the advances in mobile technology, it is no surprise that this is a growing preference of this group.
from SafeNetting.com Gali Arnon -- www.imediaconnection.com

Publishers are missing the jump from desktop to mobile

A very familiar story is unfolding beneath our feet.
      Consumer behavior changed over the past 20 years as audiences shifted from traditional media to digital media. The industry experienced massive growth in content production, consumption, and ad spend thanks to this shift, except that revenue for publishers did not grow at the same time. It dropped. Massively.
from SafeNetting.com venturebeat.com

30 Killer Tips to Become a Master Social Media Manager

being a social media manager is a lot more complicated than it sounds. With the company’s brand image on the line, it is a tremendous responsibility that involves an extensive list of tasks ranging from handling feedback to analytics. To ensure you do your job right, take a look at this infographic with 30 of the best strategies for social media and branding experts
      Here's a huge whole business info graphic!
from SafeNetting.com www.business2community.com

The Key to Social Media? Think Like a Publisher

Social media has posed a new set of challenges for publishers, both in terms of engagement and monetization. But William Petersen, VP of Marketing and Strategy at the multi-channel social marketing agency theAudience, believes publishers have an advantage consumer brands lack. Petersen, whose clients include McDonalds, Ford and Target, will serve as the opening speaker at min’s Social Media Boot Camp on November 10.
      But we caught up with him here first to pick his brain about the evolution of social media and how publishers and brands can keep in step.
from SafeNetting.com min Online


More: Social Networking and Media Updates

And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, ... Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988


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