When you talk about media, of course you could be talking about TV, radio, newspapers or other traditional forms of mass communications -- but today, more and more of these conversations are built around social media. There's never been a media channel more widely available nor seductive than social media -- and this is the media we're focusing on in these Media Updates. Enjoy and get ready for September! Here are our topics this week:
- Authorities To Crack Down On Paid Celebrity Social Media Posts
- 6 Infallible Reasons to Take Your Business to Social Media
- Are Facebook Likes Still Valuable in Social Media Marketing?
- 5 Research-Backed Tactics to Get More Twitter Followers
- Is Your Strategy Killing Your Multi-Media Efforts?
6 Infallible Reasons to Take Your Business to Social Media
There’s a lot of discussion out there about social media. Some say it’s one of the worst things to happen to the 21st century while others praise it as one of the best marketing tools for business that our world has ever known.
Social media is extremely influential when utilized correctly and businesses who have already invested in it can attest to it. Social media is a huge necessity for businesses – it’s not a luxury, it’s not a ‘perhaps’, it’s a Yes..Definitely.
Toby Nwazor ~ www.business2community.com
Is Your Strategy Killing Your Multi-Media Efforts?
Multi-media is everywhere, and it seems like it’s where you need to be. Whether it’s video, animation, podcasts, or webcasts, everyone is doing it. But just because everyone is doing it, doesn’t mean you should be.
If you are thinking about adding media or are looking to revamp what you are doing, then you need to start with your strategy, because if you don’t have a solid strategy from the start, you are setting yourself up for failure. Let’s take a look at three things you need to consider when setting up a strategy.
Melissa Broadus - Association Media & Publishing
5 Research-Backed Tactics to Get More Twitter Followers
What tactics do you use to get more Twitter followers? Is there a scientific approach to getting more Twitter followers that is backed by some kind of research?
Your Twitter follower count is an important social media marketing metric. As a result, there are numerous articles on the internet giving you advice on how you can gain more Twitter followers. In this article, you will learn about 5 research-backed tactics to get more Twitter followers.
Are Facebook Likes Still Valuable in Social Media Marketing?
Facebook has changed a lot over the years, from a tool that social media marketers could get easy result from (for free) to a tool that required a little more skill and money.
The latest algorithm changes could not only mean that marketers will need to pay more for reach, but could also make the beloved ‘like’ obsolete.
Patrick Macgougan - go-mashmobile.com
Authorities To Crack Down On Paid Celebrity Social Media Posts That Aren't Labelled As Ads
Whether it’s a Kardashian peddling waist trainers, a blogger espousing the brilliance of skinny tea, or DJ Kahled raving about Ciroc Vodka, celebrity-endorsed products have become ubiquitous on Instagram. Yet it’s rare for them to actually own up to the advertisement, and even less common for them to spell out the price.
Now, the authorities are cracking down. The US Federal Trade Commission has declared that users now have to be super clear if they are being paid to endorse a product, and simply writing #ad, #sp or #sponsored won’t be enough.
Sophie Gallagher ~ www.elle.com.au
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
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