Marketing Update : baseball, apple pie, and marketing

by Fred Showker

Marketing update for 2013Is there anything that is more American than Marketing? How are your July 4th marketing activities going? Summer's hot, people are in a spending mood, they're traveling and you're in the driver's seat, here is the latest marketing update :
* Three Powerful Ways to Measure the Impact of Your Email Marketing
* 7 steps to better communicating your brand's story
* The mindset that makes online marketing work
* Q&A: Paul Holmes and the future of PR
* 7 traits of a solid PR professional
* Can Marketers and Data Get Along?
* Beef up your boilerplate
... and more

Three Powerful Ways to Measure the Impact of Your Email Marketing

In today's world, knowing how an individual email campaign performed on a one-time basis is not enough. To learn whether your company is deriving true value from email marketing, you need both broader and deeper perspectives offered by program -- and list-level analyses.
      Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing -- and opportunities for continuous improvement -- will go undetected.
CAUTION Careful, this one has a pop-up ad splash screen and other stalker links and screen spam
READ THIS REPORT Full story : marketingprofs.com

7 steps to better communicating your brand's story

Think of the strongest brands you know. Were Apple, Southwest and FedEx among them? What the strongest brands have in common—and likely why these three may have come to mind first—is that they deliver well on their value proposition. That is, they do what they say they will, and most likely do it better than others in their industries.
      In large part, their perception as strong brands is due to the people behind the successful delivery of those value propositions. These are the creative, smart, and consistently messaged visionaries, leaders and spokespeople who have guided these brands to their positions of strength. It's everyone from senior leadership to the most junior staff, and even the consumers themselves.
So, how then, do you become a strong brand, too, with a story that others want to tell?
READ THIS REPORT Full story : PR News

The mindset that makes online marketing work

mind space is what you are after The struggle many face with online marketing is a misguided impulse to put various tactics into separate boxes instead of seeing each as an aspect of one overarching strategic process. The result is often a disjointed, ineffective mess that leads companies large and small to question the return on investment of online marketing in general.
      The smart way to practice effective online marketing is to treat social media and search engine results as aspects of a holistic strategy that centers around compelling content.
READ THIS REPORT Full story : Marketing Land

Q&A: Paul Holmes and the future of PR

In an era where reputation is everything, public relations has to move beyond "mere" communications, according to Paul Holmes, a 25-year PR vet and chief executive of New York-based The Holmes Group.
      In the following, Holmes talks about the future role of public relations, why PR people don't understand business, and why the novelty of viral videos about employees doing disgusting things with pizza has worn off.
READ THIS REPORT Full story : Marketing Magazine

7 traits of a solid PR professional

Scott Signore writes, "Having been around the block a few times, I have a good understanding of the traits of a successful PR professional. At a minimum, these are the traits we seek when filling key positions at our firm. In my humble opinion, PR people need to be..."
      Scott Signore is the principal and CEO of Matter Communications, which is celebrating its 10th anniversary
READ THIS REPORT Full story : Scott Signore writing for the Ragan's PR Daily

Can Marketers and Data Get Along?

Marketers are not data scientists. But nor are data scientists marketers, Shawn Myers, VP of marketing at StrongMail, said during a recent conversation we had on marketing trends. This is one reason most marketers have yet to benefit from Big Data, he said. "In most cases is still in the back room."
      CAUTION Careful, this one has a pop-up ad splash screen and other stalker links and screen spam
READ THIS REPORT Full story : Direct Marketing News

Beef up your boilerplate

When you distribute press releases on a regular basis, your boilerplate goes out to hundreds of places all over the Internet.
      It's the paragraph that concludes every press release, making a strong statement about what your company does and what makes it different. It's also the paragraph journalists will refer to and borrow information from when they write about your company. You have to get the boilerplate right. The following are a few ways you can write a better boilerplate.
READ THIS REPORT Full story : Ragan

More: Media and Marketing Updates

And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!

Unless noted otherwise, this page and content was authored by Fred Showker, Editor and Publisher of DTG Magazine and 60-Seconds.com. You can hook up with Fred at +FredShowker, on Google+ or most social medias @Showker



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