We talk about marketing, pr and advertising and while they are closely related, they each serve a distinctive function. Both pr and advertising come under the marketing banner -- and if your marketing strategy is on point, then the other two will follow. But as Leo Burnet once said, advertising without a marketing plan is empty space. Maybe that's true, but as the world becomes more complicated, marketing is getting more and more difficult. This week's update hopes to shed some light on your marketing strategy :
- Unblock Those Ads With These Five Compelling Advertising Strategies
- 8 Food Marketing Trends You Need to Know About Right Now
- How to increase customers and business via direct mail
- Tomorrow's trends in leading edge creativity today
- How Does Pinterest Make Money?
Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click
8 Food Marketing Trends You Need to Know About Right Now
Adweek takes a look at trends that run the gamut from packaging innovation—turn that burger box into a high-tech toy—to the hottest flavors emerging on the scene. What we found: food is fashion, food is political, food is a battleground, but it's not just for adults. It's no accident that a bunch of 8-year-olds can cook better than you.
What thy found: food is fashion, food is political, food is a battleground, but it's not just for adults. It's no accident that a bunch of 8-year-olds can cook better than you.
How Does Pinterest Make Money?
With start-up funding tightening, many high-flying unicorn start-ups have seen investor focus shift from growth to profitability in recent months. After all, even with companies staying private for longer, any sustainable business must make money eventually.
Tech investors can rest assured this focus on monetization is alive and well at social media unicorn Pinterest, which hopes to establish itself in the rarified air of social media giants
The Motley Fool
How to increase customers and business via direct mail
Turn the tables and generate more business opportunities and close more sales by getting back to the roots of marketing i.e. direct mail.
Marketing by and large has evolved from conventional direct mailing to the digital marketing era. Also, with new entrants like email marketing and social media marketing, there is no sign of direct mail taking a backseat.
Tomorrow's trends in leading edge creativity today
In recent months Ello has doubled down on its mission to support creators everywhere, becoming the premiere community for the world's leading edge and contemporary artists, photographers, designers, illustrators, architects and GIF makers to share their work and ideas, connect with others, and build organic reach.
Says new CEO Todd Berger, "We believe Ello has responsibility to be everywhere and anywhere that creativity lives."
The Creators Network
Unblock Those Ads With These Five Compelling Advertising Strategies
The threat of ad blocking has many newspaper publishers shaking in their boots. But fear not, some of the industry’s latest advertising trends can not only improve a newspaper’s bottom line, but also engage audiences in a way they won’t want to block.
From more traditional offerings like preprint inserts to contemporary strategies such as virtual reality, advertisements need to be creative and compelling in their own right to keep even the most distracted reader’s attention. It isn’t enough anymore to simply put an ad in front of a reader, publishers need to pull in their audiences, and it all starts with making advertising worth their while.
Adreana Young ~ Editor & Publisher
And that wraps it for another edition of Marketing Update from DTG
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This article was first published at http://www.graphic-design.com/DTG/marketing/1608-22_marketing.html