Media in. Media out

by Fred Showker

Fred Showker's Media UpdateI've been a little behind on the media front, so I decided to catch up -- here are just a few good ones I found : * Marketers Still Looking for More Data, Lower Costs for IPad Ads * Future iPhones could recognize, adjust for individual users * 40 Windows apps contain critical bug * Magazines Free on the iPad - How Can Anyone Make Money? * What's wrong with public relations? * The Perils Of Some PR Firms Handling Your Social Media ... and more!

Marketers Still Looking for More Data, Lower Costs for IPad Ads

As early data on iPad apps trickle in, one thing is clear: It's going to require mountains of metrics for advertisers to pony up for the new platform's ads -- and their high prices.
      But early data from Conde Nast will bolster the argument the iPad is worth a premium, as it's delivering on reader attention better than other media channels. The publisher reports users are spending more than two hours on average with its Vanity Fair and GQ apps -- that's double the average hour spent with print magazines. Interaction times are also growing with subsequent issues. Vanity Fair's interaction times jumped more than an hour from June to July; GQ's jump was much more modest at only few minutes, according to metrics firm Flurry. Time spent with iPad apps also beat digital channels: Two hours with an iPad app trumps an average of 15 minutes on websites and 75 minutes on mobile apps per month.
READ THIS REPORT Full story : Kunur Patel - AdAge

Future iPhones could recognize, adjust for individual users

Since patents make life interesting, a recently published patent describes a technology that could rely on a user's picture or the sound of their voice which future portable devices from Apple could recognize and use as login information.
      Per AppleInsider, the U.S. Patent and Trademark Office this week revealed a patent application from Apple entitled "Systems and Methods for Identifying Unauthorized Users of an Electronic Device." The security-centric invention describes methods to identify users through a picture, the sound of their voice, or even their unique heartbeat.
READ THIS REPORT Full story : Chris Barylick posting to the PowerPage.org

40 Windows apps contain critical bug

About 40 different Windows applications contain a critical flaw that can be used by attackers to hijack PCs and infect them with malware, a security researcher said Wednesday.
      The bug was patched by Apple in its iTunes software for Windows four months ago, but remains in more than three dozen other Windows programs, said HD Moore, chief security officer at Rapid7 and creator of the open-source Metasploit penetration-testing toolkit. Moore did not reveal the names of the vulnerable applications or their makers, however.
READ THIS REPORT Full story : Gregg Keizer - computerworld.com

Magazines Free on the iPad - How Can Anyone Make Money?

After months of delays, People magazine last week announced they will offer their publications free on the iPad to magazine subscribers. Up until now, the iPad versions of People, Time, Sports Illustrated and Fortune have cost the same as the newsstand price.
      But if you talk to people who are Kindle fans you learn that they are outraged when publishers charge the same or a slightly lower price for the digital editions.
READ THIS REPORT Full story : Howie Fenton

What's wrong with public relations?

Public relations is a valuable business tool, yet it is often the whipping boy of journalists and companies. Why is such a valuable industry so frequently maligned?
      It's a design problem.
READ THIS REPORT Full story : Darryl Siry - venturebeat.com

The Perils Of Some PR Firms Handling Your Social Media

The maturation of the Internet should have been the golden era of the public relations industry.
      Prior to the widespread use of the Internet, PR firms had to inordinately rely on the mainstream media to communicate client messages to broad-based audiences.
READ THIS REPORT Full story : www.businessinsider.com


Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout!

And, thanks for reading

Fred Showker

Unless noted otherwise, this page and content was authored by Fred Showker, Editor and Publisher of DTG Magazine and 60-Seconds.com. You can hook up with Fred at +FredShowker, on Google+ or most social medias @Showker



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