Logo Design Tips

by Staff

Academy - Las VegasGolden arches. A "swoosh" sign. A man on a horse holding a polo mallet. Many of you have already deciphered the significance of these symbols; they are the logos for McDonald's, Nike and Ralph Lauren. A good logo can have a strong impact on consumers, since people are more likely to remember a logo than a corporate presentation. A good logo design is essential to building a strong corporate identity.

Famous logos So how can you create great logos? Here are some logo design tips to keep in mind:

Keep it simple

If your logo is too busy, it becomes forgettable.

When creating your logo, try to avoid using fonts that are difficult to read, detailed pictures or photos, and special effects like shadows and embossing. This makes it easier on viewers and can also make it simpler to reproduce your logo for other uses.

Make sure it looks good in black and white

Sure, it's nice to inject color into your logos, but you don't want to get carried away. Keep in mind that your logo may be reproduced in black and white for certain mediums like newspapers or magazines. Make sure your logo is distinguishable regardless if it is in full color or black and white.

Choose your colors accordingly

When designing a logo, align the color scheme with the client. For example, if you're designing a logo for a bank, it's probably not a good idea to use bright neon colors. If your client is more conservative, you may want to choose classic colors like red, bluish-gray and navy blue. If your client is more artistic, bright colors may work for them. Be cautious that you're not using too many colors. Two to three colors is plenty.

Make it unique

They say that imitation is the sincerest form of flattery. But in logo design, imitation means that the artist had no imagination. There's nothing wrong with finding inspiration in other logo designs, but when you create a design, avoid copying another logo or using clip art -- the last thing you want to be guilty of is bad design - or a copyright violation.

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Comments

On January 23rd, Fminhas said:

This is a very good site ... writing is clear and concise, you don't just do shovelware like Smashing and some of the others, and you seem to really care about your readers!

Bravo, I'll be back

On January 27th, Jaime Montoya said:

Excellent article.

On November 5th, Anonymous said:

i agree but dont pick somethin you dont think youd like pick what interest you to not just what people around you like try and youll find you might get alot more attention and comments

On December 13th, Logo Designs said:

Bravo!!!!!!!!!
Excellent post and I have found this post a really informative one.
Thanks for sharing such information.

I know the importance of logo because it helps in increasing your corporate identity.

On January 20th, nike grey shade said:

it's nice to inject color into your logos, but you don't want to get carried away.

Keep in mind that your logo may be reproduced in black and white for certain mediums like newspapers or magazines.

It is a nice site.keep it up and keep enjoy.

curt

On February 22nd, Online Logo Design said:

This logo design tips give me some more better ideas about logo designing.
Thanks a lot for share such a nice info article.

On March 9th, website design said:

Excellent post and I have found this post a really informative one.
Thanks for sharing such information.

On May 23rd, dimethylamylamine said:

yes, and make sure it looks great in black and white for certain mediums like newspapers or magazines.

On June 12th, Mattie said:

Thank God! Soemone with brains speaks!

There are so many wrong and bad logo design sites on the net, young, upcoming designers are getting bad advice.

BRAVO

On September 16th, Lorene - Logo Design said:

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On June 13th, Company Logo Design said:

Some fascinating stuff you have posted here. Thanks for sharing this marvelous stuff. keep sharing more informative stuff.

On June 15th, Design Business Logo said:

Very impressive article you have shared on this blog!
I just love your these logo design ideas.
I think this is the same blog reading, what I was searching.
Thanks for everything.

On March 15th, Monty Fuller said:

I attended an exhibition, and was fortunate to discuss logo designs with one of the exhibition participants, who is actually from a group of freelance designers. A gentleman in his early 20s, who has not finished college, has been working for years in one of the advertising houses as a freelance designer. He said he was lucky to have been given a break by this design house, to design their logo after one of the partners saw his work in a local exhibition for freelance designers. What he shared to me about logo design is the same as what is being said in this article. Since then, he has been designing posters, banners, leaflets and even an entire integrated communication portfolio of the design house.

On March 21st, Monty Fuller said:

I attended an exhibition, and was fortunate to discuss logo designs with one of the exhibition participants, who is actually from a group of freelance designers. A gentleman in his early 20s, who has not finished college, has been working for years in one of the advertising houses as a freelance designer.

He said he was lucky to have been given a break by this design house, to design their logo after one of the partners saw his work in a local exhibition for freelance designers.

What he shared to me about logo design is the same as what is being said in this article. Since then, he has been designing posters, banners, leaflets and even an entire integrated communication portfolio of the design house.

On July 25th, purchase youtube views said:

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon.

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