Publishing Update : Inks and Effects

by Fred Showker

Fred Showker's Publishing Update May continues with the world of design publishing -- here are some essential finds:
* Newspapers: It's not a revenue problem, it's a culture problem
* Limitless power of ultraviolet special effect inks
* The Collapse of Print Advertising in 1 Graph
* Publishers and editors not always on same page
* Industry, digital metamorphosis at midpoint
and more ...

The Collapse of Print Advertising in 1 Graph

The Collapse of Print Advertising in 1 GraphCall it creative if you want, but this is what economic destruction looks like. Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011.
     
READ THIS REPORT Full story : www.theatlantic.com

Newspapers: It's not a revenue problem, it's a culture problem

The Project for Excellence in Journalism at the Pew Research Center has come out with a substantial new report on the efforts of newspapers both large and small to grow their digital businesses, and -- not surprisingly, perhaps -- the results are all over the map. Although on average the news is rather bleak, with more than $7 in print revenue lost for every $1 produced by digital, some papers have managed to generate some strong growth, while others have lost revenue on their digital operations.
      And if there is one thing that comes through loud and clear when it comes to explaining this discrepancy, it is that culture matters more than anything.
READ THIS REPORT Full story : gigaom.com

Publishers and editors not always on same page

Publishers and editors each have their own set of expectations for 2012. There's shared interest in growth and survival, as well as in going digital. But there are differences in areas of emphasis.
      Analysis of survey data suggests a need for a shared vision, but a herd mentality about digital is leading many astray.
READ THIS REPORT Full story : STRAT

Limitless power of ultraviolet special effect inks

One of the challenges in design-for-print is how to effectively transform an ordinary print into an extraordinary one. Printers of all types (offset, flexo, digital, and screen) seek to compete, but must identify innovative and resourceful ways to create value-added finishing.
      Interestingly, RHUV special effect inks, which are applied only by screen-printing onto any previously printed material, are specifically designed to provide a visually enhanced effect, enabling commercial and graphic printers to increase profits on each printing job, again and again.
READ THIS REPORT Full story : MyPrintResource

Industry, digital metamorphosis at midpoint

The U.S. newspaper industry is in a battle that, if successfully waged, will mean the salvation of a business that has educated and informed readers for hundreds of years.
      Win, and the industry's economic fortunes are assured. Lose, and well, the industry can't afford to lose.
READ THIS REPORT Full story : Newspapers & Technology


GO SEE previous PUBLISHING UPDATES

And, thanks for reading

Fred Showker

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Unless noted otherwise, this page and content was authored by Fred Showker, Editor and Publisher of DTG Magazine and 60-Seconds.com. You can hook up with Fred at +FredShowker, on Google+ or most social medias @Showker



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