Publishing Update : 2013 Here we come

by Fred Showker

Fred Showker's Publishing Update Yes, it's an all new year -- and we know that designers have to be publishers as well! But with social media eating away everyone's time you'd think there's now place for print media. Don't fool yourself . . . here's the latest publishing update:
* Building the wall: Will digital subscriptions save the newspaper industry?
* Newspapers report ad revenue loss for 25th quarter in a row
* Newspapers join to create digital circulars on steroids
* How will the January USPS postage hike impact you?
* Doing print forensics brings new business
* Social media marketing in print
* Quit selling printing
and more ...

Social media marketing in print

There is evident social media marketing going on in print publications, billboards, and magazines and with it a growing debate; why the hell are advertisers doing this?
      We have a stellar debate on our hands; is social media marketing in print genius or idiotic? Lets break it down and find out.
READ THIS REPORT Full story : Social Marvels

Newspapers join to create digital circulars on steroids

Twelve major media companies hope to serve national advertisers and bump up e-commerce with a new platform that marries the performance of printed newspaper circulars with the interactivity and convenience of mobile.
      Wanderful Media, announced today, aims to add in recommendations from friends and social media with national, regional, and local advertising to get consumers into local stores. The digital platform will be white-labeled by individual media companies and available on the web, mobile phones, and tablets.
READ THIS REPORT Full story : ClickZ

Doing print forensics brings new business

As much as the print industry has suffered, so to have many of the related industries that are part of the chain of communication so often mentioned in this blog.
      Change has come to all verticals—perhaps to varying degrees—but change is the only constant.
READ THIS REPORT Full story : Printing Impressions

Quit selling printing

There's much talk and concern, leading to handwringing, of late about consolidation in the printing industry, as a few big companies continue a pattern of buying up independent shops. Many see this as a trend that foretells the demise of the printing industry. But, from a slightly different perspective, there's more happening here than just the consolidation and decline of an industry.
      From just the right angle, printing also appears to be experiencing a renaissance; new possibilities and opportunities abound.
READ THIS REPORT Full story : Printing Impressions

How will the January USPS postage hike impact you?

An overall 2.57 percent U.S. Postal Service postage rate increase is scheduled to take effect Jan. 27. The interesting thing about postage rate increases is that they typically are not distributed equally across all classes of mail.
      As a result trying to determine exactly how the increase will impact you can be quite confusing.
READ THIS REPORT Full story : The Direct Mail Man

Building the wall: Will digital subscriptions save the newspaper industry?

As the business model evolves, newspaper executives are taking a closer look at charging for their online content, whether it's through a paywall or a metered subscription.
      Many large papers are reporting success with digital subscriptions. Whether you call it a paywall, a meter, or a digital subscription, is it time for publishers to start embracing this paid model as a revenue generator?
READ THIS REPORT Full story : Editor & Publisher

Newspapers report ad revenue loss for 25th quarter in a row

Newspaper advertising revenues were down 5.1 percent in the third quarter, compared to the same period in 2011, the Newspaper Association of America reported over the Thanksgiving holiday.
      The results were marginally better than those for the first two quarters of 2012, but the industry has posted advertising losses for 25 consecutive quarters, dating back to 2006.
READ THIS REPORT Full story : Poynter


GO SEE previous PUBLISHING UPDATES

And, thanks for reading

Fred Showker

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