Publishing, printing, desktop publishing and direct mail for May

by Fred Showker

Fred Showker's Publishing Update Dig in and target the right market. Although ebooks now outsell print, there's still a huge and ready market . . . here's the latest publishing update:
* Survey: 87 percent of US magazine and newspaper publishers have an iPad app
* Printed customer communications — marketing opportunity or inconvenience?
* 75% of Advertisers Use Social Ads, Half Integrate With Print
* Global newspaper trends: Readership remains high
* To print or not to print? That is the question
* Mobile2Print: the future of print?
* Print Media's Digital Malpractice
* Copyright smarts
and more ...

Mobile2Print: the future of print?

Less a phone, nowadays, and more of a personal computer, these small conduits to a plethora of possibilities are being utilised by everyone from corporate giants like John Lewis and Amazon to 15-year-old bedroom videogame designers as a way of making considerable sums of money. The developers are capitalising on the fact that the phone makes the consumer a captive audience, ever-ready to be approached and persuaded to spend cash.
      Successful as this assorted bunch has been in capitalising on the opportunity, the potential of mobile phones for businesses is actually still woefully untapped. A sizeable amount of that free space ready to be exploited could be claimed by print. And yet print, on the whole, seems reluctant to plant its flag. Some argue that this is with good justification, but others claim that it shows a dangerous lack of foresight.
READ THIS REPORT Full story : www.printweek.com

Print Media's Digital Malpractice

After struggling for years, print publishers seem to think that they have found a workable digital model with subscriptions. According to a recent Wall Street Journal article, Hearst has signed up over 800,000 digital subscribers, Conde Nast, 500,000 subscribers.
      Thanks to the popularity of tablets, they are often charging more for digital than they did for print subscriptions. What they are losing in advertising sales, they often make up in distribution revenues.
READ THIS REPORT Full story : www.forbes.com

Survey: 87 percent of US magazine and newspaper publishers have an iPad app

A large annual survey of magazine and newspaper publishers finds that 90 percent have some sort of mobile presence — whether it’s on a tablet, smartphone or e-reader.
      And while less than a quarter (22 percent) say that their smartphone and tablet apps are profitable, more than half expect they will become profitable in the next two years. Sixty-three percent of publishers surveyed “agree that tablets are the most important digital channel for their publication’s future.”
READ THIS REPORT Full story : paidContent

Copyright smarts

In the association culture of doing everything you can for your members, it’s sometimes difficult to know when to enforce your organization’s rights as copyright owner. After all, members expect that we’re here to serve them, so surely we won’t mind if they "borrow” something we’ve created — especially if they found it online.
      So, how do you determine when a line has been crossed?
READ THIS REPORT Full story : Association Media & Publishing

Global newspaper trends: Readership remains high

According to the World Association of Newspapers and News Publishers (WAN-IFRA) annual update of World Press Trends, in a world with a population of approximately 7 billion, in 2012 more than 2.5 billion people read their daily newspapers in print, 500 million read daily newspapers in both print and online, and 100 million accessed online daily newspapers only.
      Newspaper advertising revenues have been declining as revenues lost in print have not been replaced by digital advertising. The study found that "this decline correlates with a lack of 'intensity' when it comes to digital news reading: digital news consumers spend less time and visit fewer pages on digital platforms than they do in print."
READ THIS REPORT Full story : Print in the Mix

75% of Advertisers Use Social Ads, Half Integrate With Print

The majority of advertisers are taking an integrated approach to social media advertising, according to The Paid Social Media Advertising Report 2013, by Vizu, a Nielsen company.
      According to the survey of more than 500 U.S. digital marketing and media professionals, “marketers are increasing budgets and using social media in conjunction with other advertising channels, but return on investment (ROI) continues to be a question.”
READ THIS REPORT Full story : Print in the Mix

Printed customer communications — marketing opportunity or inconvenience?

How does your business communicate to your customers? Have you moved everything online because of postal costs and environmental concerns?
      Sending physical communications to customers can be a costly venture, depending on where your business is situated and combined with the location of your customers. While there is no denying many customers have come to accept receiving statements and information electronically, saving the company in postage costs, there are still a very large number of consumers who still want, and prefer, paper statements in their hands.
READ THIS REPORT Full story : Xerox Blogs

To print or not to print? That is the question

Whether ’tis nobler in the mind to print - The statements and bills of outrageous usage, Or to take online against a sea of logins,shakespeare_print And by accepting digital mailboxes? To print: to email; Much more!
      Ah, Shakespeare and his affinity for transactional documents. Well documented in his masterpieces, such as “A Midsummer Night’s Data” and “Much Ado about Printing,” Shakespeare is not the only one that noticed a shifting landscape from print-only transactional documents to online documents. Well, which one is better? To print or not to print?
READ THIS REPORT Full story : The Digital Nirvana


GO SEE previous PUBLISHING UPDATES

And, thanks for reading

Fred Showker

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