Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013

Online Social Media Update for Mid May

This Social Media update in the middle of May looks at Google+ hangouts, audiences, promotions, and preventing nightmares --
* Hangouts and Communities: The Road to Google+ [INFOGRAPHIC]
* How to Diagnose the Health of Your Social Media Strategy
* Discover more about your audience with social media
* How to Create Highly Engaging & Sharable Graphics
* Boost your Facebook engagement with promotions
* Can you prevent social media PR nightmares?
* Effectively manage a LinkedIn group
* Getting a grip on your social media
.... and the continuing world of social media and networking May 22, 2013

Mail Designer Improves Newsletter Workflow For Creative Professionals

equinux announces the release of Mail Designer 1.3 for Mac. equinux enhances Mail Designer, its tool for creative professionals, with an interface to send and distribute mail designs and newsletters with Campaign Monitor. This integration greatly improves the marketing workflow for freelancers, creative professionals, and companies. Mail Designer and Campaign Monitor are ideal for launching newsletter campaigns and reaching large audiences. Users can build and create their own mail designs. May 20, 2013

Free eBook Reveals How 27 Writers Published their Books as Book Apps

Award winning book app author, speaker and coach, Karen Robertson, takes readers through what a book app is, the step-by-step process for creating a storybook app and shares the personal stories 27 writers who've published book apps for the iPad. May 19, 2013

Can magazines be a viable advertising option for small business?

For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013

62% of Marketers Don’t Know How to Measure Social Media Advertising

Content marketing start-up Uberflip has released a new infographic about the state of social media advertising. Given mass consumer adoption of social media, over 75% of brands have incorporated social advertising into their integrated marketing budgets. March 26, 2013

New Year’s Resolution: Make 2013 The Year of the Customer

With 2012 in the rear view mirror, many are wondering what the economy will bring in 2013. Are we poised for tremendous growth? Will small businesses finally see the gains that many corporations have seen over the past few years? Make 2013 the year of the customer! This article is by Joe Langner of Sage North America and chronicles the way in which businesses can better connect and grow with their customers. February 6, 2013

PUBLISHING UPDATE - death knell for the print industry?

Dig in and target the right market. Although ebooks now outsell print, there's still a huge and ready market . . . here's the latest publishing update:
* E-books send a shiver down the spine of the publishing industry
* In Digital World, Advertising Age Redesigns Print Publication
* What Hollywood Can Teach You About Great Presentations
* The truth about newspapers in the 21st century
* Weighing the custom publishing proposition
* Newspapers still have power, it seems
* Why print media is still green
* Ebooks Now Outsell Print Books
and more ... January 24, 2013

Online Social Media Update: Tips and tricks to improve Facebook

Managing and growing your online, web design, social media plan, and making it go needs all the tricks you can muster. This media update includes:
* 7 goals of successful community management strategy
* 5 questions every social media policy must answer
* The 10 Keys to Optimizing Facebook Engagement
* 7 Secrets to Getting More from LinkedIn
* Tips for managing multi-author blogs
* 20 Tricks to Make Facebook Better
.... and more from the continuing world of social media and networking January 23, 2013

Ricoh Americas: ‘Unstructured knowledge’ is the challenge of our time

Leveraging a goldmine of untethered, unorganized information will drive organizations’ success in 2013 and beyond. Despite the power of increasingly advanced databases, the overwhelming majority of valuable business information remains adrift in the form of unstructured knowledge – any information that is not captured or easily searchable. Ricoh makes educated predictions . . . January 17, 2013