Marketing Update May: Print, Visual, Email, Digital Ads, avoiding Facebook and more

marketing for profit

As we move toward the buy seasions of back to school and the holidays, marketing strategy should change. Many now are saying let's get away from Facebook -- with the news that Facebook delivers only a fraction of the views you think they're getting, your money might be better spent elsewhere. But read the news, test the rules and keep on keeping up :

  • Display Advertising Statistics for Different Types of Digital Ads
  • Why Visual Communication Will Dominate Marketing tomorrow
  • 7 Tips to Running a Successful Email Marketing Campaign
  • Here’s Another Way Digital Could Complement Print
  • Why Publishers are Shifting Away From Facebook
  • 5 Easy Ways To Improve Your Website
May 16, 2017

Marketing Update : Hashtags, Video Content, mobile, performance measurement and more

marketing for profit

Marketing update for graphic designers An understanding of PR and marketing go hand-in-hand with graphic design, especially once you get into branding and product markings. In the connected world, with social media and consumer input on such a wide-spread scope, all the rules have to be considered with a grain of salt and a lot of testing! What's hot these days :

  • 4 things every event professional should know about social media measurement
  • Why publishers are rethinking their pursuit of huge numbers
  • How to Use Hashtags to Improve Your Social Media Marketing
  • How Visual Advertising Will Change Marketing In 2017
  • 4 Ways to Totally Nail Your Video Content Marketing
  • How Publishers Can Increase Their Mobile Advantage
May 2, 2017

Graphic Design: How Famous Brands Have Evolved Over Time

evolution_of_logos

We are all familiar with Apple, Pepsi, Shell and most of the other world famous brands. Their logos didn’t always look as polished as they do today however. As their companies grew their logos evolved. Some of the changes were subtle and others were drastic, some were a hit and some didn’t stand the test of time. Here’s a trip down branding memory lane. December 1, 2016

Welcome to Adobe Spark! A new way to generate social media content

Over the years Adobe has gotten bigger and bigger, but with very few really innovative new things -- there's a limit to the number of features you can add to a program and still have it a viable tool. SPARK is something I think the real world is ready for -- and it's probably the best thing Adobe has done in close to a decade . . . check this out NOT, while it's free. You know, they'll be back later for money! May 20, 2016

Spark Spotlight: How a Bike Shop Spurred a Pedal Revolution

As this video depicts, this possibly could be the BEST thing to come out of Adobe in a decade -- and for now they're FREE . . . the SPARK suite is awesome ! ... let me know what you think -- and if you create a SPARK project, be sure and link it to ME for a free professional graphic design critique! #video #videostory #designvideo #designtools #adobe #adobespark #socialmedia #facebook #pinterest #storytelling #60-Seconds #marketing May 19, 2016

Marketing Update : Prince's death, Coachella, strategy, franchisees, Surveys and more

We haven't had a Marketing Update since the first of the year, and it's about high time since marketers are beginning to dig out from winter. Keeping in the know of marketing is a vital need for graphic designers -- if you know where it's going, you can design for it! Follow long . . .

  • Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media
  • Social media responses to Prince's death spark debate in local marketing community
  • Marketing at Coachella: How brands stake claims amid the bands
  • 3 Key Elements Your Content Needs to Break Out From the Crowd
  • Effective marketing communications strategy is crucial
  • Smart Marketing Strategies That Attract Franchisees
  • Do We Need Formal Surveys Anymore?
  • The Hard Truth About Social Media
May 3, 2016

Design Biz Opportunity : CurbAppeal brings Real Estate photography to the iPhone

Designers and photographers may be looking for a little extra income -- this may be the opportunity to bring in some of those real estate clients and boost the biz! Time to sell? Spring real estate markets firing up ... time to sell! April 25, 2016

Author Joshua Cooper Ramo to Deliver Keynote at ACQUIRE 2016

Joshua Cooper Ramo, author of the international bestseller The Age of the Unthinkable and the new book The Seventh Sense: Power, Fortune and Survival in the Age of Networks, will deliver the keynote address at the ACQUIRE Conference & Expo in June April 21, 2016

Advertising Update : Brand Advertising, Ad Blockers, McWhopper, McDonald's craziness

There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015

Advertising Update : Mobile, Video, Ad Injection, Yahoo, Facebook, Google and ad madness!

Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .

  • Video viewability is key to engagement, revenue opportunities
  • Ad Injection: Yet Another Challenge for Online Advertising
  • Is Facebook Becoming the Apple of Digital Ad Sales?
  • Mobile Advertising Has A Measurement Problem
  • Mobile To Dominate Digital Ad Spend In 2016
October 27, 2015