Advertising Update : broadcast vs. print, Sensory Marketing, Facebook will screw you, reader attention, not clicks

The ad industry has been screwing their clients ever since the first online ad was served in 1995. The ad industry prostituted itself so badly they got the cost of ads to almost nothing or free. So to back peddal, they've had to devise all kinds of contorted ripps to make money while still sticking it to the publishers. All that is about to get worse as they bring in attention advertising.

  • Broadcasters appear to have won -- as newspapers see few gains in ad spending
  • Sensory Marketing Is the Next Frontier in Mobile Advertising
  • Why native advertising won't overtake traditional ads -- yet
  • Selling advertisers on reader attention, not clicks
  • How Facebook plans to control digital advertising
  • . . . and more!
April 2, 2015

Advertising Update : Brand-Protection, cookies, digital ads, ad strategy

We've screamed through the winter and spring is rolling by -- next thing you know it will be summer and back to school time! Your spring marketing sense needs to focus on the coming close of schools, graduation and summer vacations. Your clients should be ready to market strong!

  • Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
  • Will Facebook force advertisers to forget about tracking cookies?
  • A new pricing scheme will change how digital ads are sold
  • Programmatic buys 'make sense' for industry
  • Planning your next ad strategy
  • . . . and more!
March 26, 2015

Marketing Update : Twitter, Facebook, Direct Mail, Press Releases, Video and more

April, May, Mother's Day, and the spring launch into Summer will offer an array of marketing opportunities. Tie in with any number of motifs from family to vacation and travel. But first, get your online social networking act together :

  • How the latest moves by Twitter and Facebook help you market your organization
  • 4 reasons to use direct mail marketing instead of email marketing
  • The 8 golden rules of writing great press releases
  • The rapid rise of video in content marketing
  • 6 things great PR campaigns have in common
  • 5 priorities for email marketing in 2015
  • . . . and more
March 25, 2015

The future is Big Data and Data Mining -- here's your ticket for OS X

As society becomes more and more segmented, data mining will become more and more important to marketers, researchers, hipster life-hackers, planners and the media. You will need a data extraction tool to leverage data as they encounter it. Mac users will need one specifically designed for OSX and one that augments existing spreadsheet with data found on the web. Welcome Wordaux. March 18, 2015

Marketing Update : Click-through, Customers, Mobile, Email, PR Pros and more

As we noted last week, the spring ramp-up is upon us and if you're not already launching your summer campaigns, you'd better get hopping. Watching gas and fuel prices, we can probably expect a huge increast in travel this year, so keep an eye on the opportunities of hooking into the travel trends!

  • Experience Marketing: How to Build a Customer-Centric Marketing Machine
  • How Internet Marketing Will Affect Various Industries in 2015
  • 15 Ways to Increase the Click-Through Rate on Your Tweets
  • Why you must consider mobile in your email marketing
  • Communication — the next big evolution in marketing
  • 5 pitching sins PR pros should purge
  • . . . and more
March 17, 2015

Marketing Update : March Marketing Madness

During the first quarter marketing cooled off as weather tortured most parts of the U.S. The hints of spring are coming, and with them comes a steep increase in marketing activities. We'll keep this marketing update brief, there's another one due next week! March 11, 2015

The virtual business card that exchanges info electronically - gCard

gCard 1.0, is a new business tool for iPhone, iPad, and iPod touch devices. Available in a wide range of colorful backgrounds, gCard is a virtual business card that allows users to electronically share their information. February 13, 2015

Promo, Promo Slow Month Blues

Here we are in February, and business is slow. Take this advice for a quick, short, low cost, powerhouse promotion for Valentine's day and your customers will be calling you back! January 26, 2015

An amazing virtual business card that automatically shares between devices

This new app for your iPhone , iPad, and iPod touch devices actually solves some problems that business people have faced for some time. gCard is a virtual business card that allows users to electronically share their information. January 15, 2015

Marketing Update : 2015 Strategy, Using images, Optimization, Marketer in PR

Here comes 2015 -- is your strategy in high gear? Here are some serious articles I've earmarked for this issue. Hopefully you're on your way into 2015 with some new energy. Get your PR hat on, and your Graphics tablet going and you'll do a great job!

  • Your guide to using images in your content marketing strategy
  • Publishers vs. LinkedIn: The Next Heavyweight Fight?
  • What exactly is 'dynamic creative optimization?'
  • Your Content: Lock It Up or Set It Free?
  • The new age of public relations
  • Every marketer is a publisher
  • ... and more
December 15, 2014