J. Dianne Brinson and Mark F. Radcliffe created this masterful, authoritative essay on intellectual property laws in the United States back a decade ago -- but it is still valid in todays content-over-saturated, online world. This is good information for anyone who publishes online or otherwise. June 10, 2014
Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. In this edition, Ted's client asks if he's charged too much in a proposal -- Ted asks the right questions to lead his client to a happy solution
Ted now relates the conversations . . . May 12, 2014
We haven't had a publishing update in some time. Most have been moved into our marketing, web, or media updates. Publishing is not dead, and even though most people these days think publishing means Facebook or Twitter or Tumblr -- but seriously, there's more to it than that . . .
* Media study reveals preferred methods of delivery for different messages
* Ready to bust some print and paper myths?
* Is digital really greener than paper?
* The Power of Paper -- literally
* Make your content matter
-- and more ... March 3, 2014
Tap Zapp Software (Calgary, Canada) has rolled out the latest release of Tap Forms Organizer and Secure Database 2.0 for Mac on the Mac App Store. Tap Forms 2.0 for Mac is a sophisticated yet easy to use database app which helps you to keep all your important information well organized. February 22, 2014
How often have you wanted to get those business cards into digital form? This program makes it fairly easy, and lets you database all those contacts January 23, 2014
Don't be fooled by the business doldrums of the winter months! There are real opportunities for January, February and March. Here's our first marketing, public relations and advertising update for the year ... go for it :
* Ask yourself these questions before posting about the news
* Mobile ad spending is through the roof. That’s a big deal.
* Top Tips for Writing Successful SMS Marketing Messages
* 9 steps to effective business emails
* 3 Media Kit Must-Haves
... and more December 30, 2013
How's your reputation ??? New research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. October 9, 2013
On one of those blue-sky days when everything is going your way, Karen, who had just graduated in industrial design, landed an internship with a small firm with great work and a wonderful studio overlooking the bay and the mountains beyond. What happens next only Ted Leonhardt can explain, in his continuing series . . . June 19, 2013
Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the second of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... April 29, 2013
Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the first of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... March 26, 2013