Carson becomes a professional

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the first of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... March 26, 2013

IOU: What To Do When the Chips are Down

My friend Susan Kirkland is back again this month with some sage advice for those freelancing or running their own business in the creative world -- trying to survive in an edgy economy. March 19, 2013

LAWS of Authorship

One almost famous photographer I know put out a remarkable self-promotion piece -- a calendar so simple and stunning, everyone wanted one. It was a series of posters with spot varnishes printed in full color on 100 pound coated cover. He stamped a copyright mark on each and every image used to produce those promotional pieces -- but this story turns out a little different than you'd expect. February 25, 2013

FunctionFox says Small Creative Companies are Poised for Growth in 2013

A new study by FunctionFox suggests that small creative companies – design, advertising, public relations, web and marketing communications – are looking forward to a better year in 2013. 94% of small creative businesses surveyed expect to hire new employees or maintain their current staffing levels through the New Year, with the same percentage also anticipating stable or increased revenues. January 25, 2013

Marketing Update : Data is the New Creative

January is almost over, so we're looking forward to February marketing. Interesting they're saying that DATA is the new currency . . . here's the latest marketing update :
* Don’t Ignore Direct Mail in Today’s Social Media Marketplace
* Press releases with visuals boost views by nearly tenfold
* Email marketing: Deliverability trends and benchmarks
* The power of content in building a brand
* The human touch of direct-mail marketing
* What's the matter with this picture?
* Data: The new creative
... and more January 15, 2013

Marketing Update : Winter tips for the wise

Happy New Year, and welcome to the ever changing landscape of marketing, with some interesting statistics, tips and tricks -- offline and on. This issue helps us get in gear for the new year ...
* Lessons from the runways: What PR pros can learn from New York Fashion Week
* Social Media Marketing: Don’t Forget the Message
* Journalist shares 7 common PR sins to avoid
* Customer service is your marketing strategy
* The PR industry's high school stereotypes
* 7 habits of highly successful PR people
* Inside the mind of a marketer
... and more January 8, 2013

National Job Growth Echoes That of Graphic Designers Over Next 10 Years

Smartpress.com has announced a link between the national job market growth and that of the graphic design industry; both slated to expand between 13 and 14 percent over the next 10 years. As the demand for quality graphic designers continues to increase, Smartpress.com offer value tips from the nation's leading experts in new infographic. December 19, 2012

New Way to License Art

In my years as an employer of artists, designers and creatives, I've learned one thing: the better the creative, the worse the business person. Now, there's a new software package designed specifically for artists in the art licensing industry to help them track all aspects of their business. December 18, 2012

12 Essential books for graphic designers, creative professionals, freelancers

The most frequent questions we get on an ongoing basis are questions about management. More and more people are launching their own careers into the creative fields with little or no formal education. But to be a success, you have to know the rules. Arm yourself with these and you cannot go wrong :
* Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success
* Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
* Starting Your Career as a Freelance Illustrator or Graphic Designer
* The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
* Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines
* The Creative Business Guide to Running a Graphic Design Business
* How to Be a Graphic Designer without Losing Your Soul
* Business and Legal Forms for Graphic Designers
* The Designer's Guide To Marketing And Pricing
* 2012 Artist's & Graphic Designer's Market
* Business and Legal Forms for Illustrators
* Start & Run a Graphic Design Business October 1, 2012

Fall Publishing Update

Designers have to be publishers as well ... with the internet and social media, the publishing industry is faced with a complicated road ... here's the latest publishing update:
* Newspapers are running out of time to adapt to digital future
* Newspapers' Next Move In Expanding The Reach Of Digital Ads
* The digital game plan: Is anyone doing it right?
* 3 things you must know about print marketing
* For newspapers, a less than daily future
* Print is dead? Not so fast September 20, 2012