Marketing Update May: Print, Visual, Email, Digital Ads, avoiding Facebook and more

marketing for profit

As we move toward the buy seasions of back to school and the holidays, marketing strategy should change. Many now are saying let's get away from Facebook -- with the news that Facebook delivers only a fraction of the views you think they're getting, your money might be better spent elsewhere. But read the news, test the rules and keep on keeping up :

  • Display Advertising Statistics for Different Types of Digital Ads
  • Why Visual Communication Will Dominate Marketing tomorrow
  • 7 Tips to Running a Successful Email Marketing Campaign
  • Here’s Another Way Digital Could Complement Print
  • Why Publishers are Shifting Away From Facebook
  • 5 Easy Ways To Improve Your Website
May 16, 2017

Marketing Update : Hashtags, Video Content, mobile, performance measurement and more

marketing for profit

Marketing update for graphic designers An understanding of PR and marketing go hand-in-hand with graphic design, especially once you get into branding and product markings. In the connected world, with social media and consumer input on such a wide-spread scope, all the rules have to be considered with a grain of salt and a lot of testing! What's hot these days :

  • 4 things every event professional should know about social media measurement
  • Why publishers are rethinking their pursuit of huge numbers
  • How to Use Hashtags to Improve Your Social Media Marketing
  • How Visual Advertising Will Change Marketing In 2017
  • 4 Ways to Totally Nail Your Video Content Marketing
  • How Publishers Can Increase Their Mobile Advantage
May 2, 2017

Paying your royalties just became a lot easier and accurate

 OFFICER solutions launches Fox 1.0 - New Royalty Software Do you sell product -- fonts, games, photos, graphics -- that requires you to pay royalties? It can become a nightmare unless you've got the right management software. Make your payments right, right now. April 25, 2017

Optical character recognition for MacOS Sierra

The client hands you a stack of printed material to digest in the next project. What do you do? The more work you can get done for you, the better you'll be, right? Typing is one chore that really hasn't been innovated. Now, OCRWizard 4.0, optical character recognition (OCR) and PDF document conversion application for macOS could relieve you of at least some of those chores. OCRWizard converts any PDF, scanned documents, or image files (including the picture of business card) into searchable PDF, Word, Pages, HTML, Excel, Keynote, and ePub, etc. on Mac. November 16, 2016

Graphic Design: Designers discuss How to calculate charges? Hourly or Flat Rate?

As a graphic designer or creative specialist, whether employed, or freelance, how do you charge for your services? There have been many articles, probably hundreds, and many books written about running a creative business. It all really boils down to how much it costs you to do business, how much you want to make, and how well your market supports your talent and price level. That's simple enough. Yet the question on the lips of many creatives is not necessarily how much to charge, but how to charge it. October 19, 2016

Automaticard is a Must-Have Solution for Automatic Credit Card Billing

In these days of online transactions, there is a real need for this. Automaticard provides users with a simple and easy way to manage all of the automatic charges made on their credit cards, as well as quickly find account/contact numbers if their credit cards are lost or stolen. July 29, 2016

Washington Technology Announces Industry Days Lineup at ACQUIRE Show

The Industry Days lineup at the ACQUIRE show features an all-star line-up of information and opportunity! This is a two-day educational event and tradeshow for government and military professionals looking to deliver on their agencies’ missions. May 20, 2016

Author Joshua Cooper Ramo to Deliver Keynote at ACQUIRE 2016

Joshua Cooper Ramo, author of the international bestseller The Age of the Unthinkable and the new book The Seventh Sense: Power, Fortune and Survival in the Age of Networks, will deliver the keynote address at the ACQUIRE Conference & Expo in June April 21, 2016

DT&G Gizmos: When you need to distribute data, you need a USB Duplicator

From time to time we get a piece of hardware that we cannot resist mentioning. I've copied many, many CDs over the years to send some files somewhere else, to multiple people. What a drag -- specially when multiple CDs were required. If you need to distribute files on thumb drives, you should see this . . . April 20, 2016

This is one of the last sites where you will not be stalked ... it's time to protect yourself from cookies

The web has become a very dangerous place to play. If you're not monitoring and managing your cookies, then you're at risk. Tracking and stalking has become so widespread the Design Center and DT&G is probably one of the only sites left that do not stalk our readers. Where you surf is your business, and your private information is not for sale. Maybe it's time to protect yourself. February 18, 2016