Marketing Update May: Print, Visual, Email, Digital Ads, avoiding Facebook and more

by Fred Showker

marketing for profit

Marketing update for graphic designers As we move toward the buy seasions of back to school and the holidays, marketing strategy should change. Many now are saying let's get away from Facebook -- with the news that Facebook delivers only a fraction of the views you think they're getting, your money might be better spent elsewhere. But read the news, test the rules and keep on keeping up :

  • Display Advertising Statistics for Different Types of Digital Ads
  • Why Visual Communication Will Dominate Marketing tomorrow
  • 7 Tips to Running a Successful Email Marketing Campaign
  • Here’s Another Way Digital Could Complement Print
  • Why Publishers are Shifting Away From Facebook
  • 5 Easy Ways To Improve Your Website

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

Why Publishers are Shifting Away From Facebook

In the world of digital journalism, the one constant we’ve all grown accustomed to is change. I bet you can relate to just how frustrating it can be sitting at conferences hearing about the next, great thing, knowing chances are good it won’t even be an afterthought three years from now.
      Well, change has come again for many publishers, but this time it isn’t some new social network promising the world, or a shiny new app offering untold digital riches. It’s actually a word we use everyday -- Google.
Creative inspiration Editor & Publisher

Display Advertising Statistics for Different Types of Digital Ads

We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics.
      Approximately 30 percent of Internet users say they find traditional banner advertising distracting and will actively avoid sites where the ads interfere too much with content.
Creative inspiration Matt Mansfield In Marketing Tips 3

Why Visual Communication Will Dominate Marketing tomorrow

With the average human attention span calculated at 8 seconds, marketers are finding it increasingly hard to grab the attention of their audiences. This short attention span combined with the plethora of content created makes a marketer’s job a nightmare. So it isn’t a surprise that more and more marketers are turning towards visual communication in their marketing efforts.
      Visual communication has many benefits and arguably the most important on is the ability to process information faster. In fact, humans process visuals 60,000 times faster compared to plain text. One caveat to this is that it may not always be the correct information. That’s because visuals are more open to interpretation than plain text.
Creative inspiration business2community.com

5 Easy Ways To Improve Your Website

Thousands of new websites are developed every single day across the web. However, many of them fail to succeed, causing their owners to abandon them. Website underperformance leads to failure. This stems from the fact that several business owners don’t understand what it takes for a website to become successful.
      Business professionals lack the experience a web developer in Memphis has to help them avoid some common mistakes that often lead to website failure. You can improve your website to realize increased sales, lower costs and better customer experience, among other benefits of having professional web design services. Here are just a few key ways to revamp your website for better performance and improved results.
Creative inspiration Memphis Web Design & Digital Marketing Agency

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.
      CAUTION Beware, this site has lots of screen spam, including stalker links. Careful what you click -- use "Reader" mode in your browser
Creative inspiration Sarah Quinn - business.com

Here’s Another Way Digital Could Complement Print

Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the news digitally but mostly sticking with print books).
      Joe Wikert talks about -- the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other
Creative inspiration Digital Book World

More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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