Marketing Update : Prince's death, Coachella, strategy, franchisees, Surveys and more

by Fred Showker

Marketing update for graphic designers We haven't had a Marketing Update since the first of the year, and it's about high time since marketers are beginning to dig out from winter. Keeping in the know of marketing is a vital need for graphic designers -- if you know where it's going, you can design for it! Follow long . . .

  • Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media
  • Social media responses to Prince's death spark debate in local marketing community
  • Marketing at Coachella: How brands stake claims amid the bands
  • 3 Key Elements Your Content Needs to Break Out From the Crowd
  • Effective marketing communications strategy is crucial
  • Smart Marketing Strategies That Attract Franchisees
  • Do We Need Formal Surveys Anymore?
  • The Hard Truth About Social Media

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

Social media responses to Prince's death spark debate in local marketing communityPrince

Several companies joined the rush to post social media tributes to Prince after he died, sparking a debate in the Twin Cities marketing industry on appropriate reactions in the digital age.
      The question comes down to whether companies and organizations should engage publicly during a tragedy and, if they do, how to make the real-time response authentic.
Here's the Full Story Full story : Nicole Norfleet - www.startribune.com

Marketing at Coachella: How brands stake claims amid the bands

A $1 pour of Prosecco may sound like a good deal, especially at the Coachella Valley Music and Arts Festival. But what if, in exchange, you have to participate in the winemaker’s social media marketing?
      Indeed, a Cupcake Vineyards truck stationed amid this weekend’s festivities offered concert goers 2-ounce glasses of its wine for a dollar each, as long as the drinker posted on Twitter or Instagram with a certain hashtag.
      That’s just one of the many examples of creative ways brands have tried to attach themselves to the popular music event that stretches over two weekends ending Sunday.
Here's the Full Story Full story : Los Angeles Times

Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media

Who is the top NBA player on YouTube in terms of subscribers and views?
      When Kyle Nelson walks into a boardroom to pitch a prospective client about his social intelligence and analytics company, MVPindex, chances are that no one can answer the above icebreaker; in fact, that has never happened to the Co-Founder and Chief Marketing Officer of the Dallas-based company.
Here's the Full Story Full story : Mark J. Burns - Forbes

Effective marketing communications strategy is crucial

Consumers today are being bombarded with commercial messages from a wide array of sources that do not necessarily resonate with the targeted consumers. Thus, there’s a tendency for even the most effectively planned out communication strategies to get “lost” in the crowd.
      What marketers don’t comprehend is that consumers don’t distinguish messages in the same manner that marketers do. In the customer psyche all messages from various media boil down to a single message about the company. Thus, contradicting messages from these different sources will result in blurred brand perceptions that in turn will have a catastrophic impact on customer relationships.
Here's the Full Story Full story : gdnonline.com

Smart Marketing Strategies That Attract Franchisees

Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this:
* Corporate marketing programs.
* Corporate marketing programs for franchisees.
* Additional marketing programs offered through corporate for the franchises.
      Each of these initiatives takes a lot of work -- and you can’t do just one. The thing is, they all work together. You need to have corporate marketing to attract franchises and grow the size of the brand. You need to have marketing for the franchisees because if they are not successful, neither are you.
Here's the Full Story Full story : Fox News

The Hard Truth About Social Media

This is an interesting read, and full of Mr. Bulls' opinions -- and at times a bit flaky. But interesting enough to post here.
      The hardware, software and communication networks were becoming an extension of our creative and tribal humanity enabled by bits and bytes. The neurons were not alone but now had an amplifier. The new social networks also provided public validation of our creations. That simple tweet, like or share showed acceptance and popularity.
Here's the Full Story Full story : www.business2community.com

Do We Need Formal Surveys Anymore?

Social media has proven to be a boon to marketers, yielding the ability to quickly (though not always easily) gather a much greater breadth of insight into a disease and those living with it, versus having to field a survey. Social “listening” or “scanning” produces this information at a much faster rate than traditional research has ever been able to.
      However, social listening as research has a few drawbacks. While it shines a light on the extremes of experience, it favors the most vocal opinions, not necessarily the most prevalent. Additionally, social listening often falls short in getting to the “why” of a question, focusing instead on the results or impact. Finally, not everything is covered in social channels to the point of statistical validity.
Here's the Full Story Full story : Kevin McCaffrey - mmm-online.com

3 Key Elements Your Content Needs to Break Out From the Crowd

Content marketing has been around for a while now -- it’s no longer a new idea. Most companies have a robust content marketing strategy that includes blogging, social media, and even advertising on social networks.
      But according to MarketingProfs, there are as many as 2 million blog posts published every single day. There’s such a high volume of content being produced that the environment has become extremely competitive.
The question is: Now that everyone is on board and publishing content around the clock, what can you do to make your material stand out from the noise?
Here's the Full Story Full story : Kaleigh Moore

More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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