This Social Media update explores tips and tricks for utilizing social media to market brands and content. For designers and online marketers, this media update includes:
* The best day of the week for brands to tweet and update Facebook
* US social media ad spend to reach $9.2 billion in 2016
* Optimizing Facebook engagement: The timing of posts
* Young People Not Quite Ready for Twitter Primetime
* The Art Of Getting More Retweets
* Humanize your social media
.... and more from the continuing world of social media and networking
Optimizing Facebook engagement: The timing of posts
In this next of a series on Facebook Engagement Social Media Today looks at what times of day and week major brands are getting the best results from their Facebook posts.
Facebook users consume most content from their stream, and a typical stream is a rapidly moving feast. Perhaps the one thing all Facebook posts share in common is the certainty and speed with which they will soon be replaced by new content. http://tracksocial.com/blog/wp-content/uploads/2012/07/Response-by-facebook800x070912skB411x278.jpg
Full story : Social Media Today
Humanize your social media
Humanizing your organization takes a lot of work and culture change within your organization and it won't come over night.
your organization can start with some simple steps for building community on social media and making it feel more human and less like a bot posting an RSS feed to your Twitter or Facebook account.
Full story : Frogloop
The best day of the week for brands to tweet and update Facebook
What were you doing yesterday? Tweeting and updating your company's or client's Facebook page, I hope.
On Twitter and Facebook, Tuesday is the best day of the week for engagement, according to a new report from Yesmail. Unfortunately, the brands in the study most often tweeted and updated their Facebook pages on days when engagement among followers was at its lowest. Are you making the same mistake?
Full story : Ragan's PR Daily
Young People Not Quite Ready for Twitter Primetime
Many of us in today's workforce use Twitter professionally, either as part of our job responsibilities or to stay attuned to the latest trends and conversation topics in our respective industries (or perhaps, a combination of both).
But what about members of the younger generation? Do they seem to have an understanding of Twitter and the role it can play for them professionally?
Full story : associationmediaandpublishing.org
The Art Of Getting More Retweets
Besides people amplifying your message on Twitter simply because it is good and valuable content and because you have been able to build an audience, there are a few techniques in the art of getting more Retweets.
As I always say, marketing is a game where you have to conduct your own testing, every case is different and what works for one person doesn't necessarily means it will work for you. That said, there are some common factors we can observe in tweets that get more RT's than others.
Full story : Social Mouths
US social media ad spend to reach $9.2 billion in 2016
Buoyed by emerging "native" ad formats, U.S. social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate of 19.2 percent over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast.
Social "native" ads are expected to grow faster than display over the forecast period (26.0% vs. 15.2% CAGR), reaching an estimated $3.85 billion in spending in 2016 (roughly a 41.6% share of total social ad spend), from $1.53 billion in 2012 (33.8% of social ad spend).
BE CAREFUL -- while the content is very good, Marketing Profs is a spam-friendly web site - BE CAREFUL where you click
Full story : MarketingProfs
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading