Let's continue our series of marketing updates to get you off on the right foot for the new year:
* 6 tactics to leverage the influence of social reinforcement
* 8 popular postage tools to save money on business shipping
* 9 criteria for establishing your business' brand essence
* 3 ways that a printer could benefit by using SMS/text
* What's required of the next generation of marketers
* 5 steps to small business public relations success
* What will the future of direct mail look like?
... and more
9 criteria for establishing your business' brand essence
A brand is recognized as the unique identity of a product, service, or company. Its elements and incarnations distinguish it from competitors. Brand essence, however, is felt.
These are the words that begin the fourth section in chapter 14 of Brian Solis' new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.
Full story : HubSpot Blog
5 steps to small business public relations success
Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.)
The credibility that comes with media coverage is something you simply can't buy and obtaining this coverage is something that you simply must make a part of your overall marketing system.
Full story : Duct Tape Marketing
What will the future of direct mail look like?
We all understand that the digital age plays an important role in marketing communications, but a unique transformation is taking place where the miniaturization of consumer-level technology is driving new types of channels of communications. So I was considering how direct mail will look in the future.
The conventional method of messaging with personalization will continue, but will it change the experience for the end user?
Full story : The Digital Nirvana
Interactive email: 6 tactics to leverage the influence of social reinforcement
As social media grows in popularity and effectiveness, some are predicting the demise of email marketing. But, why kill a channel with two billion regular users? Instead, leverage the influential effects you get from social media within email.
By enhancing your message using interactive technology, with direct and immediate customer feedback, your email campaigns can become a new social media variety.
Full story : MarketingSherpa
What's required of the next generation of marketers
If there's one thing the next generation of marketers -- and even today's marketers -- need to know, it's that you can't just be a marketer anymore.
At one time "you could be a functional expert in one very narrow area of marketing tactics," said Tom Collinger, associate dean and department chair -- Integrated Marketing Communications at the Medill School at Northwestern University. "Back in the day, if you were a direct or data marketer or PR specialist, that was enough."
Full story : Advertising Age
8 popular postage tools to save money on business shipping
Many businesses have an opportunity to reduce costs associated with shipping and mailing, whether it be using postage tools or better leveraging existing USPS Extra Services.
Here is a look at some of the most popular postage tools and services to help businesses save on shipping
Full story : Business 2 Community
3 ways that a printer could benefit by using SMS/text
If you have been to any marketing related conferences over the past year, you may agree that mobile has been a very popular topic. Companies of all sizes are looking for information on QR Codes, mobile websites, mobile apps and more. In addition to those items, there inevitably is a speaker at these conferences that will say this: "Don't ignore SMS/text. More people use that than they do the mobile Web."
The following are three ideas on how a printer could incorporate SMS/text into their marketing, sales and customer support activities.
Full story : The Digital Nirvana
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading