Marketing Update : turn up the heat

by Fred Showker

Marketing updates for designers, agencies, marketers and public relations Summer sometimes puts marketing efforts on hold in favor of the autum push. Not a good idea... keep marketing, and keep selling Here's the next edition of DTG Marketing Update:
* 5 emerging public relations trends-- and the skills they require
* Marketers use growing number of tools to spur website engagement
* 7 infographics that make the case for mobile email optimization
* The 6 trickiest measurement terms, and what they really mean
* Why you're getting left behind in digital video
* 3 reasons your boilerplate should be shorter
* 11 apps every marketer should download
... and more

11 apps every marketer should download

Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops ... even in your marketing software. And the functionality of these apps is ever-expanding, which is good news for marketers, because it means you can now download an app that does more than just fling angry birds at little green pigs.
      That's right - now there are apps out there that make a marketer's life easier, and even make them better at their jobs.
READ THIS REPORT Full story : HubSpot Blog

5 emerging public relations trends - and the skills they require

The advent of social media and the ever-increasing role of digital media in our lives means there are a number of opportunities for public relations. There are new ways to find audiences, new media through which to convey messages, tons of opportunities to connect with your brand's fans, and so on.
      Best of all, digital campaigns can be measured. However, there seems to be some disagreement about the skill set PR pros need to succeed in today's environment, and there are three points of view emerging
READ THIS REPORT Full story : PR Daily

The 6 trickiest measurement terms, and what they really mean

One key to getting good data is to accurately communicate what you want. The lingo of measurement includes a few terms that have, well, somewhat variable definitions, depending on who is trying to sell you what. Here's your guide to a few of those tricky definitions.
      When you hear any of the following terms or words, make sure you ask the person using them what he or she means by them. If their definition does not match the one below, be very careful who you are dealing with and what you are buying.
READ THIS REPORT Full story : Ragan's PR Daily

Marketers use growing number of tools to spur website engagement

Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites.
      In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%).
READ THIS REPORT Full story : eMarketer

7 infographics that make the case for mobile email optimization

More and more marketers are jumping on the mobile-optimization bandwagon, but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results.
      Consider this if you're not totally convinced of the importance of sending mobile-friendly emails: email opens on mobile devices increased 34% from April 2011 to September 2011, while the relative number of opens on webmail and desktop decreased by 11% and 9.5%, respectively.
READ THIS REPORT Full story : HubSpot Blog

Why you're getting left behind in digital video

Here are the reasons video needs to be an important part of your digital marketing strategy.
      Is it web TV? Digital video? Premium video? The industry hasn't even settled, yet, on a single term to describe this shift from traditional TV to "video everywhere." But already audiences have embraced the ability to watch original video from multiple sources on multiple devices.
READ THIS REPORT Full story : iMediaConnection

3 reasons your boilerplate should be shorter

Each time we're hashing out new press materials for a client we discuss boilerplates. Do reporters even read them?
      Somewhere in a press release we have already stated what the company does -- no sense in repeating it. It seems more logical to have one or two sentences, the website, Twitter, Facebook, and other contact info; 400 words is too many for a news release, let alone the boilerplate.
READ THIS REPORT Full story : Ragan's PR Daily


And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout! and please join DTG on Facebook!

Continue Reading More: Media and Marketing Updates

And, thanks for reading

Fred Showker

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