October rock-n-roll, marketing -- Pay attention to what you do after deploying content ... these are all important consideration for all designers... this issue:
* 72 Fascinating Social Media Marketing Facts and Statistics for 2012
* Content marketing metrics: How to drive action instead of reaction
* 4 online reputation management tips you should follow
* Email Deliverability: 5 tactics for 99% delivery
* 12 things to do after writing a new blog post
* Eliminate 'to be' verbs in business writing
... and more
12 things to do after writing a new blog post
You've just finished writing a great new blog post. You're excited that you've shared your ideas and expertise with the world. But what should you do next?
For organizations working to develop a regular content marketing and social engagement routine, blogging is always key. (Check out Association Media & Publishing's blog, blurb.) A strong association blog can pay big dividends in the form of increased member engagement and search engine rankings. But what many organizations forget is the "marketing" part of content marketing.
Full story : Association Media & Publishing
4 online reputation management tips you should follow
Online reputation management is a relatively broad definition. It could mean anything from establishing a good reputation, keeping a good reputation or getting rid of a bad one. If people have the wrong impression of your company, they will not buy from you and you will not make money.
Your reputation is everything. If you want to have a good name among other customers and leads, here are 4 tips to help
Full story : DIY Marketers
Eliminate 'to be' verbs in business writing
Verbs are massively important in business writing; a product would be nothing without its ability to 'zoom,' 'shine,' 'enhance' or 'satisfy.' But one of the most commonly used verbs in copywriting is also one of the most problematic -- one that we rarely even realize that we're using.
That verb is 'be,' and while we could hardly do without it and its many forms, it can also cripple your writing when overused.
Full story : Printwand
Content marketing metrics: How to drive action instead of reaction
In a recent interview with Jay Baer, co-author of 'The NOW Revolution: 7 Shifts to Make Your Company Faster, Smarter and More Social' and one of the Content Marketing Institute's consultants, Jay explained four key metrics that every content marketer needs to measure: consumption metrics, sharing metrics, lead metrics, and sales metrics.
As always, Jay is right on the mark, but I would break this down even further into two distinct categories: Metrics that result in actions and those that merely drive reactions.
Full story : Content Marketing Institute
Email Deliverability: 5 tactics for 99% delivery
Maintaining deliverability can be tedious. It's easy to get lost in the details and lose sight of the big picture -- the deliverability tactics that matter most.
Check out the five tactics this flash deals website says are the most important to keeping its average delivery rate above 99%. You'll find why the team doesn't wait for people to unsubscribe, and what you need on your registration page to prevent it from killing your list.
Full story : MarketingSherpa
72 Fascinating Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate
And social media isn't just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition.
Full story : Jeff Bullas's Blog
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And that wraps it for this edition of Marketing Update from DTG.
And, thanks for reading