Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more
A few things marketers can learn from the media
We've seen a lot of changes in media this year: from new devices and multiple screens driving responsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying. And most of the trends and disruptions that media face usually affect marketers shortly thereafter.
So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013.
Full story : Mashable
20 quotes to inspire PR professionals - Ragan's PR Daily
Brad Phillips shares his top twenty favorite quotes from Mark Twain to Jerry Seinfeld
Full story : www.prdaily.com
People love pictures, so put that to work
Try these six creative ways to use photos to increase engagement on your association’s Facebook page.
The reason Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned pages to the new Timeline layout: People love pictures. More than 300 million photos are uploaded to Facebook every day.
Full story : Association Media & Publishing
Content creation plus distribution equals PR for lasting impact
More and more, we place less and less bottom line value in traditional PR tactics, and a much greater emphasis on content creation and distribution for lasting PR impact.
We create content through press releases, commentary, analysis, important organizational events, and third-party endorsement through publicity. Then it gets pushed out through a distribution channel = blog or News Room (the mother ship), various social media outlets, and packaged for marketing.
Full story : PR Blog News
Why big data is the sexiest new marketing tool
Josh Dreller, editor for iMediaConnection writes :
Every now and then I'm confronted by a stat that I absolutely know is going to have deep and widespread implications for the digital marketing industry. I usually begin to feel the ripples within a few months even though it may take years to truly understand the full effect of the change. Whether it was the first time I read that more American internet users had broadband than dial up, the fact that 72 hours of video footage is uploaded every minute to YouTube, or the moment when Facebook reached five hundred million users -- these stats speak for themselves. The game has changed. I'm surely not the first person to uncover every new trend, but I know an earthquake when I feel one.
Full story : iMediaConnection
The dirty secret about online content and shrinking attention spans
David Armano, managing director of Edelman Digital Chicago, noted the following
The people we want to reach move effortlessly across a media landscape about which they rarely make distinctions. Increasingly, they spend time on mobile devices, skimming content in ‘streams or feeds.’ The average consumer of media has the attention span of a squirrel on Ritalin. Getting them to pause to read anything more than a paragraph is becoming increasingly difficult.
Full story : Ragan's PR Daily
3 things that make online marketing outperform traditional advertising
Advertising online is very different from traditional advertising and that could be a good thing. It has almost become a catch phrase when people say that marketing is shifting online. It is really quite simple – where the eye balls go, that is where the marketing dollar is going.
Regardless whether you are thinking of using search engine optimisation (SEO), search engine marketing (SEM) like Google’s AdWords and/or social media marketing (SMM), the advantages of doing this type of marketing yourself or investing in an internet marketing company is a no-brainer.
Full story : Business 2 Community
PR pros don't always toe the company line
If you thought public relations professionals existed purely to sing the praises of the companies they work for, think again.
A new study of senior public relations professionals found that, while it can often be difficult for them to disagree with company decisions, these employees often do.
Full story : BusinessNewsDaily
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading