Marketing Update : infographics, mobile mindsets, digital engagement and more

by Fred Showker

Marketing update for 2013 Mr Ragan brings us back to the basic craft of writing press releases, touch on infographics and finding a new mobile market. Get ready for November ... here we go :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more

6 AP Style rules for press releases

There's more to writing a press release than you might think. Not only is there a format to follow (headline, summary, date, content, section about the company), but a set of standard procedures to adhere to -- AP Style.
      Read on to learn how to make sure your press releases follow commonly-held stylistic procedures.
CAUTION Careful, this one has a pop-up ad splash screen and other stalker links and screen spam
READ THIS REPORT Full story : Ragan's PR Daily

Also see my article "Throw Your Press Release in the Trash" -- Writing press releases has always been a professional activity, and there are rules. But today, the rules seem to have abandoned and turned over to the high-pitch hawkers of online ecommerce.
GO Top Ten Reasons to Throw Your Press Release in the Trash

Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement

In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn't until the mid-2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship.
      Suddenly the voice of the customer took on an entirely new meaning and the promise of customer-centricity and engagement was thrust into the spotlight. But after all these years, businesses remain confounded. Even though most are experimenting with social media, how it improves relationships while impacting important business metrics is persistently elusive.
READ THIS REPORT Full story : LinkedIn

Content Marketing Sweetens the Mix [Infographic]

How popular has branded content marketing become this year?
      In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts. http://www.marketingprofs.com/chirp/2013/10939/content-marketing-sweetens-the-mix-infographic
READ THIS REPORT Full story : marketingprofs.com

Design Emails With a Mobile Mindset: Five Tips

With nearly half of emails now opened on mobile devices, are companies designing emails with a mobile mindset?
      Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.
CAUTION Careful, this one has a pop-up ad splash screen and other stalker links and screen spam
READ THIS REPORT Full story : www.marketingprofs.com

If content is king, what would be queen?

Marketing of any kind builds on content. Good marketing builds on different content for different people. But with a huge influx of different articles, is content a fad? Or is it a linchpin in the best marketing programs?
      Ask the companies who are hiring reporters to produce content to get readers to their websites. The answer is, content is king. However, the King has to have a capable queen—in this case, she's “distribution,” to build a kingdom.
READ THIS REPORT Full story : American Express OPEN Forum

Measuring PR: Indicators of quality

Author Bana Jobe writes --
      I got my start in PR during what I’ll call a cusp. Seasoned folks still followed “tried and true” methods, but warmed up to new ideas, emerging technologies, and, generally, the nontraditional. A few years later, they’d call it the “digital disruption,” but back then—it was an unnamed, but profound, change in business.
READ THIS REPORT Full story : Bana Jobe for Ragan's PR Daily

Go Boldly Where Your Members Are

Sharing its own strong results, the Masons of California makes the case for associations promoting publications across multiple channels.
      Members constantly list your organization’s publication as one of their top benefits, yet you are struggling to get your publication known. While this may be true for many organizations, what may not be well known is that you can do something about it: Cross-market across multiple channels.
READ THIS REPORT Full story : By Christine L. Avery

More: Media and Marketing Updates

And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!