October continues into the holiday season and marketing reaches a fevered pitch. Come on along with our latest marketing update :
* What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
* How Search Retargeting Kick Started The Programmatic Marketing Revolution
* 5 Tips for Creating Successful Data-Driven Infographics
* Direct marketing and social media — A perfect match
* How to measure your content marketing campaign
* 10 Marketing Roles for the Next 10 Years
* Is the traditional PR pitch dead?
* Who do you think you are?
... and more
What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
Author Tony Silber writes :
When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those colleagues were the most capable among us. But journalism’s loss was PR’s gain.
Full story : Tony Silber - www.prnewsonline.com
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.
But, programmatic marketing had a surprising start, coming in part from the world of Search Retargeting.
Full story : Search Engine Land
5 Tips for Creating Successful Data-Driven Infographics
Infographics have gotten a lot of attention in today’s business climate, and for good reason. An infographic can effectively educate your audience and convey your message in an interesting and unique way that sticks in your audience’s mind. Here are five tips for creating a successful infographic.
Everyone loves a great infographic, but here's some advice to make sure yours are truly effective.
Full story : Amanda Jennison - Association Media and Publishing.
Direct marketing and social media — A perfect match
The recession has taught us one thing — how to be frugal. It's not really a bad thing if it stops unnecessary expenditure and teaches us to save. But perhaps the best thing it teaches us is to harness emerging technologies and devise new and innovative modes of marketing that will be effective without being expensive. One bright example of this phenomenon is the use of social media for direct marketing.
Contrary to what most people think, social media is not just a direct marketing tool for smaller companies. It can work equally well for big conglomerates.
Full story : Archita Datta Majumdar
How to measure your content marketing campaign
Content marketing is all the rage these days, and for good reason. It helps tell your company’s story, and makes your brand more relatable and interesting to customers.
But your boss probably isn’t interested in the details of your content marketing campaign—she just wants to know whether it positively affects the bottom line.
Full story : Kristin Piombino | prdaily.com
10 Marketing Roles for the Next 10 Years
Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars, magazines and even in-person customer events.
Yet, according to Content Marketing Institute and MarketingProfs research, just one in three companies say that their content marketing is effectively driving business.
Full story : Joe Pulizzi has 1,600 followers on LinkedIN
Is the traditional PR pitch dead?
Ah, the good old days — when politicians held news conferences to announce plans to run for office, journalists knocked on doors for a story, and we relied on reporters to ask uncomfortable questions in a TV interview.
Thanks to the power of new information channels such as social networking, online video, and blogging, PR professionals can create and syndicate content at the click of a mouse. Forget a press conference or interview — instead, people and companies push out self-made online videos, blogs and Facebook posts to avoid the hard questions and control their message.
Full story : Ragan's PR Daily
Who do you think you are?
Marketing specialists will tell you that, as an association, one of your most important assets is your brand. Broadly speaking, your brand is your reputation — i.e., how others perceive how well your organization follows through on the promises it makes in its advertising and communications.
As one marketing expert put it, your brand is what people say about you when you are out of the room. Of course all companies, be they manufacturers or service providers, must carefully manage their brands.
Full story : Michael J. Berens - www.multibriefs.com
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading