Springtime is sometimes considered the 'ramp' season for new campaigns and advertising blitzes -- coming out of the winter doldrums, with tax season past, consumers may be ready to start spending as summer approaches. So, let's fire up the marketing machine and get going! In this issue of DTG Marketing Update:
* A guide to brand building on Pinterest and Tumblr
* 5 Ways to Reinvent the Press Release With SEO
* Facebook gives marketers a new set of tools
* Use email to re-engage sleepy subscribers
* Put an to End Meaningless PR Metrics
* Trying a simple model
... and more
A guide to brand building on Pinterest and Tumblr
Pinterest and Tumblr. If your brands aren't using them, chances are you've considered or will consider it soon.
Pinterest is, of course, the current darling of social media, a social network in which its users "pin" images to "pinboards" along with brief comments. Tumblr is an easy breezy blogging platform ideal for photo sharing. It recently hit 20 billion posts.
Full story : Ragan's PR Daily
Use email to re-engage sleepy subscribers
As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game.
But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of inbox overload?
Full story : HubSpot Blog
Trying a simple model
Advertising still dominates the newspaper revenue model. Depending upon the particular country, it is not uncommon to see print dailies getting 70% to 80% of their revenue from advertising. In the early days of the digital era, when business plans were driven by 'eyeballs', everybody hoped to replicate the tried and true print advertising revenue model.
Now, the collective hallucination has dissipated; a more down-to-earth vision prevails: publishers willing to preserve high quality (read: costly) journalism recognize they have no choice but getting their users to pay for it, one way another. The pendulum has swung back
Full story : Monday Note
5 Ways to Reinvent the Press Release With SEO
Social media has helped transform the press release and given it new life, a vastly larger audience and a huge role in generating traffic to your organization's Web site. As such, search engine optimization (SEO) is important to the success of today's press release. Optimized press releases attract consumers and influencers, as well as journalists -- and pulls them into your story.
To get the biggest bang out of SEO, you may need to change the way you write your release. Some basic, traditional best practices still apply, but here are five tips to keep in mind to optimize your releases
Full story : prnewsonline.com
Put an to End Meaningless PR Metrics
Ever wonder what PR metrics really mean?
Gone are the days when the success of PR is measured only by outputs: number of articles published about our company; number of people who were reached by the publications, TV programs and radio shows we appeared in; etc. The problem with these metrics is, we're never really sure exactly how many people we've reached and, more importantly, what effect such exposure has had on consumer behavior.
Full story : prinyourpajamas.com
Facebook gives marketers a new set of tools
Facebook's marketing direction appears to be seamless integration with the types of content users engage with the most. That particular strategy is ahead of the curve compared to the rest of the industry, said John Nolt, director of product management for Vitrue. "To the extent that content is king, they are taking advantage of the best content that is available."
Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York
Full story : Tech News World
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout! and please join DTG on Facebook!
Continue Reading More: Media and Marketing Updates
And, thanks for reading