We follow our earlier marketing update this month with continuing coverage of direct mail, business cards, SEO, and some interesting tips and tricks to help you improve your mix, including . . .
* 5 tips to improve your marketing mix
* 10 cool new tech ideas to help you market your business
* Facebook to court small business with free advertising
* The value of face-to-face marketing in a virtual age
* 5 ways SEOs can work with social media managers
* Lean marketing tips: Business cards as selling tools
* Top tips for multicultural marketing
* 12 unexpected tips for business communications
... and more
5 tips to improve your marketing mix
It's not about one marketing piece; it's about the whole thing.
To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It's the marketing mix that gets and keeps your company message "out there" in front of your target audience.
Full story : Small Business Trends
10 cool new tech ideas to help you market your business
Marketing isn't what it used to be. Facial recognition, eavesdropping apps, augmented reality - these aren't security protocols but new ways for you to be able to market your business.
Today we've got billboards that can ascertain our ages and genders, movie trailers that can change in real time depending on who the viewer is, and mobile apps that can detect what commercial is airing on TV and send viewers related coupons on their phones. And that's just a start.
Full story : Inc.
Facebook to court small business with free advertising
Facebook is set to unveil an ambitious plan to attract more small businesses to set up shop on the social network. It plans to offer $50 in free advertising to as many as 200,000 small businesses to demonstrate the power of marketing on Facebook.
With 750 million members, Facebook represents an audience that can't be ignored, and this campaign is designed to help businesses understand how to take advantage of that audience.
Full story : PCWorld
The value of face-to-face marketing in a virtual age
The popularity of communicating virtually -- whether via email, instant messaging, LinkedIn, Twitter, or other social media channels -- has had a significant impact on the speed at which information can be obtained.
Virtual communication has also led some marketers to question the role face-to-face communications can play in building a brand. However, the need for face-to-face interaction never has been more important.
Full story : MarketingProfs
5 ways SEOs can work with social media managers
As social media gets widely adopted across organizations of all sizes we're starting to see social media and search marketing teams operating in silos. Due to nature of daily social media management, it's natural that social media teams will outnumber small search teams -- including one man teams.
This puts the onus on SEOs to reach out to their social media counterparts and ensure SEO is part of social media process as well.
Full story : SearchEngineWatch
Lean marketing tips: Business cards as selling tools
Just about everybody has one. Your desk has probably is littered with little piles of them. In the past year you have probably handed out and received literally hundreds of these tiny leaflets -- an ongoing marketing effort that we don't often think of as marketing.
Small businesses can spend tens of thousands of dollars with direct marketing efforts that might include mailers, trade show handouts, brochures, door-hangers, coupons, product spec sheets and more. But what we don't do is treat that little 2 x3.5 slip of paper with our name and contact info as what it is: the best opportunity you have to market yourself or your business to a truly targeted and captive audience: the person to whom you hand it.
Full story : crowdSpring
Top tips for multicultural marketing
Are your campaigns reaching the intended audiences? That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power continues to extend across the globe.
Those trends are putting an increasing number of international customers within reach of your products and services, and they're also raising important implications for marketing to growing ethnic groups here in the US.
Full story : MarketingProfs
12 unexpected tips for business communications
Communication is at the core of all our relationships, both business and personal. During the past five years, communication -- and technology -- have undergone the most significant changes and shifts that impact our daily lives. The term 'revolution' often feels like an understateme
Business communication must be aligned with the pace of our new world, or it is ineffective. We continue to be bombarded with irrelevant information and messages that we didn't ask for.
Full story : PR Daily
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading