Marketing Update 1108-15

by Fred Showker

Marketing update for August 15 This marketing update digs into establishing a strategy, integrating social media and more interesting statistics, tips and tricks for marketing -- offline and on:
* Why email marketers should integrate social
* Discover your marketing mindset
* Advertisers Say Spending Is Going One Way: Up
* Media Relations: 10 Tips and Tools to Help You Spread the Word
* Social media icons improve interaction
* Make your email newsletter a must-read for your customers
... and more

why email marketers should integrate social

When social media use started to take off, many posed the question, "Is social media going to kill email?" Now, email marketers realize they can integrate the two channels by using social media as a catalyst for greater marketing relevancy and results.
      Email marketers can drive measured, improved campaign performance
Marketing update for August 15 Full story : www.marketingprofs.com

Discover your marketing mindset

Do you believe that there exists a right way and a wrong way to market your business? Is there a set of rules floating around somewhere that we must live by when we step into the role of marketing director for our company?
      While some marketing gurus have discovered that there are steps that are more, or less, effective than others, some believe it's important to evaluate your own belief system and be certain that your marketing represents YOU.
Marketing update for August 15 Full story : www.inc.com

Advertisers Say Spending Is Going One Way: Up

Increased Confidence in Old Media Like TV, Print Will Drive Increases, Advertiser Perceptions Survey Says
      The economy may be stalled and consumers are treading cautiously, but the survey found ad and marketing execs at the biggest consumer brands more optimistic about raising their ad spending than at any point in the last four years. Indeed, optimism is higher today than the spring of 2007 -- the maw of the last boom -- according to the executives responsible for allocating marketing dollars to print, digital, TV and mobile.
Marketing update for August 15 Full story : adage.com

Media Relations: 10 Tips and Tools to Help You Spread the Word

In discussions with organizations about their arsenal of marketing tools or "wish list," we often hear that though they see the value of a media relations program, they're just not ready to roll one out.
      This article considers the best time to roll out a media relations program and the benefits of developing one.
Marketing update for August 15 Full story : www.marketingprofs.com

Social media icons improve interaction

In order to improve the sense of community a company shares with its audience, Opportunity Knocks' blog says to include social media information on a business' postcard.
      The blog for the marketing company said that since time was invested into both social media and postcard marketing, it's a must that postcards are used to make customers aware of the online presence.
Marketing update for August 15 Full story : Overnight Prints

Make your email newsletter a must-read for your customers

At first the decision to publish a newsletter looks easy: "My competitors have newsletters; therefore, I need one." Theirs come out monthly, so yours needs to be monthly. Theirs is HTML-based, so yours needs to look the same.
      Many first-time newsletter publishers make this mistake. But launching a newsletter because your competition has one is not the right reason to publish one.
Marketing update for August 15 Full story : www.entrepreneur.com


More: Media and Marketing Updates

And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

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