This marketing update looks at the ever changing landscape of marketing, with some interesting statistics, tips and tricks -- offline and on:
* Direct mail important to keep in the mix
* 7 resistance crushing questions every business must answer
* Facebook to take top spot in U.S. display ad market
* 5 best practices for applying game mechanics to your website
* 5 common mistakes to avoid on print fliers
... and more
Direct mail important to keep in the mix
With many small businesses moving all of their marketing online, one company said that keeping brochures, postcards and other similar promotions around as options can only help a company's marketing goals.
Mail Tree, or MTGlobal Mail Services, which offers direct mail services, said they have tried hard to keep "old fashioned" ways of marketing alive through direct mailings.
Full story : Overnight Prints
7 resistance crushing questions every business must answer
You've created buzz and awareness about your business, you've gained permission to educate and you've even started to build trust through your content and SEO work - prospects are coming to know, like and trust you - you've achieved the equivalent of marketing nirvana, right?
Well, not exactly. In fact, you're also making your case in logical terms, you've offered up a perfectly competitive product or solution, one that everyone should buy, only to meet with one of the most powerful forces in nature - resistance
Full story : Duct Tape Marketing
5 best practices for applying game mechanics to your website
Conversations about game mechanics — the rules that govern how enjoyable a game is — are changing. Formerly a topic mostly discussed by game designers and gamer geeks alike, gamification is now part of the business discussion as marketers look to apply it to websites.
One concept that has remained constant, regardless of who is having the conversation, is to identify ways to keep players engaged and games fun. This applies to your site as you encourage social user participation via gamification tactics. Let's break websites down by their common social tools, and target ways to effectively gamify them.
Full story : mashable.com
5 common mistakes to avoid on print fliers
Flyers are known as a versatile media type. Because of this, they're often a staple within the small business marketing arsenal. They can be used to promote an event, feature a product or service, act as an insert, serve as a product specifications sheet-- the possibilities are endless. To be effective, however, printed flyer designs should follow best practice guidelines similar to that of direct mail.
Here are some common mistakes to avoid when designing flyers for print:
Full story : Presort
Need a mobile strategy?
For most organizations, the heart and soul of communications is the email list. Email is the 800 pound gorilla, the elephant in the room, the big kahuna. Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Moreover, email is growing and generally has a strong return on investment.
Today, 'mobile' is receiving lots of attention. And for good reason. It was recently reported that one in three Americans owns a smartphone. Some sources are indicating that more people will own smartphones than traditional cellphones by 2012. Add tablets into the mix and its clear that people are quickly adopting mobile computing.
Full story : www.frogloop.com
Facebook to take top spot in U.S. display ad market
Facebook's U.S. advertising revenue will total roughly $2.2 billion in 2011, displacing Yahoo Inc to collect the biggest slice of online display advertising dollars, according to a new study.
Facebook's U.S. advertising revenue will give it a 17.7 percent share of the market for graphical display ads that appear on websites, according to a report released on Monday by research firm eMarketer.
Full story : www.reuters.com
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading