Rolling well into the first quarter, you're headed for the "winter doldrums" ... you want to be ready
* Strategy First When Integrating Social Media and Direct Marketing
* The ROI of Real-Time Marketing and PR
* An Alternative to Procurement
* The Art of the Checkin: From Location to Content to Brand
* 6 Lessons from 5 Companies That Use Social Media
* U.S. Paid Search Budgets Forecast To Rise 15%
* Email Resolutions You Can Keep
Strategy First When Integrating Social Media and Direct Marketing
Before posting your first tweet, writing your first blog post, or attracting your first fan, you need a strategic plan.
The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just another corporate presence.
Full story : marketingprofs.com
The ROI of Real-Time Marketing and PR
In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes.
Real-time means news breaks over minutes, not days. It means ideas percolate and then suddenly and unpredictably go viral to a global audience. Real-time is when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.
Full story : David Meerman Scott - MarketingProfs.com
An Alternative to Procurement
Could Data Modeling Make Marketing Easier to Plan and Price? Jonathan Salem Baskin of AdAge writes :
I attended the Society for New Communications Research's Fifth Annual Symposium late last week in Palo Alto and got two days of research on the latest applications for social media. It was so refreshing to explore new media through probing questions and data-based answers that make the case for how new media work, not simply promoting them. (Full disclosure: SNCR Press is publishing my new book, "Histories of Social Media," and I'm a senior fellow, but I'd be singing their praises if they were total strangers. Thankfully, they're not.)
Full story : Jonathan Salem Baskin - Ad Age
The Art of the Checkin: From Location to Content to Brand
Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. In the age of the social network, there are an almost infinite number of options for creating that personal definition on the web. Checking in is just one of the newer ones.
There is an art to checking in and a way to make it part of your online identity. Below, we walk through some of the obstacles and best practices for doing it right.
Full story : mashable.com
6 Lessons from 5 Companies That Use Social Media
Between them they have more than a million Facebook fans and Twitter followers. On an average they have been on social media platforms for less than a year. Barring one, they do not have a budget or staff for social media marketing activities.
Yet, they acknowledge that social media marketing is the "backbone of their marketing efforts." These are the lessons from five companies that have understood social media and have used it to grow their business.
Full story : socialmediatoday.com
U.S. Paid Search Budgets Forecast To Rise 15%
Bing and Yahoo search engines will begin to gain market share in 2011 as small- to-mid-size advertisers increase budgets to begin to take advantage of potential volume and stronger return on investments on the new platform, according to the Efficient Frontier Q4 2010 U.S. Digital Marketing Performance Report
The ROI metrics on the combined platform continue to bring smiles to the faces of search executives.
Full story : www.mediapost.com
Email Resolutions You Can Keep
By the second week of January a lot of resolutions have been made, and quite a few have already been broken or forgotten.
Try a few of these tactics and see how they can impact your results
Full story : verticalresponse.com
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout!
And, thanks for reading