Marketing Update : Winter tips for the wise

by Fred Showker

Marketing update for 2013Rolling into January with some interesting tips and tricks -- offline and on that may inspire you to greater marketing. This issue helps us get in gear for the new year ...
* Lessons from the runways: What PR pros can learn from New York Fashion Week
* Social Media Marketing: Don’t Forget the Message
* Journalist shares 7 common PR sins to avoid
* Customer service is your marketing strategy
* The PR industry's high school stereotypes
* 7 habits of highly successful PR people
* Inside the mind of a marketer
... and more

Journalist shares 7 common PR sins to avoid

I published my "Top Ten Reasons to Throw Your Press Release in the Trash" article over ten years ago. I've referred it to many, many up-and-coming young press agents -- for their own benefit.
      Now, Amanda Marsh passes along seven simple steps to streamline your communications and make the editor's life easier ...
READ THIS REPORT Full story : Ragan's PR Daily

Lessons from the runways: What PR pros can learn from New York Fashion Week

When your brand has a name like Vera Wang or Ralph Lauren, you'd think that media attention would take care of itself. But this is Fashion Week in New York City and there's a whole lot of competition for coverage.
      Here are some lessons every brand can learn from Fashion Week
READ THIS REPORT Full story : PR News

Social Media Marketing: Don't Forget the Message

In today's digital age, an increasing number of businesses are utilizing social media marketing services to help bolster their brand's online presence. However, without an integrated social media marketing strategy that includes online content, the likelihood of success on Facebook, Twitter, Pinterest, and the countless other platforms sprouting up will only get more difficult.
      Social media marketing alone is not enough to really connect with your target audience.
READ THIS REPORT Full story : socialmediatoday.com

Inside the mind of a marketer

Direct marketers have plenty on their minds these days. Thanks to rising costs; increasing requirements to show results to higher-ups; and an endlessly shifting, technologically evolving media landscape, direct marketing is more challenging — but in most cases more exciting — than ever.
      So what are today's direct marketers thinking about?
READ THIS REPORT Full story : Deliver Magazine

7 habits of highly successful PR people

Stephen Covey's seminal work, "The 7 Habits of Highly Successful People," has been in my library for more than a decade. If you haven't read it, it's a must read. It's timeless.
      The seven habits are applicable to anyone, and for public relations professionals, they are particularly helpful in your work with journalists, clients and the public. Here are ways you can apply Covey's proven seven habits to your PR work.
READ THIS REPORT Full story : Amanda Miller for prdaily.com

The PR industry's high school stereotypes

Every movie involving a high school plays up dramatic stereotypes of cliques and groups that rely on their members' interests, looks or personalities. No matter your group in high school, some point you interacted with those of another clique. This is when your PR skills started to form.
      You used your interpersonal skills to communicate and build a relationship, just as PR professional build relationships with clients and media. The following are four classic high school groups, and their PR industry equivalent.
READ THIS REPORT Full story : Ragan's PR Daily

Customer service is your marketing strategy

The public nature of customer service through social channels means that it has a big effect on your brand, and can be a powerful marketing tool if used properly. On social media you have the opportunity to delight your customers by promptly giving them the help they ask for, and be recognized for it publicly — while at the same time generating hugely valuable customer insight to feed into your marketing machine.
      Providing good customer service is the best kind of social marketing. The endorsements that happy customers give your company are the best kind of brand promotion you can get, genuine and objective, from a highly trusted source. A survey conducted by American Marketing Association found that 90% of consumers trust peer reviews, and 70% trust online reviews.
READ THIS REPORT Full story : Chief Executive Magazine


More: Media and Marketing Updates

And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

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