Marketing Update : Data is the New Creative

by Staff

Marketing update for 2013January is almost over, so we're looking forward to February marketing. Interesting they're saying that DATA is the new currency . . . here's the latest marketing update :
* Don’t Ignore Direct Mail in Today’s Social Media Marketplace
* Press releases with visuals boost views by nearly tenfold
* Email marketing: Deliverability trends and benchmarks
* The power of content in building a brand
* The human touch of direct-mail marketing
* What's the matter with this picture?
* Data: The new creative
... and more

Don't Ignore Direct Mail in Today's Social Media Marketplace

With the immediacy and excitement of social media, it's easy to forget about direct mail.
      But this can still be a valuable part of your marketing strategy.
READ THIS REPORT Full story : cgtmarketing.com

The human touch of direct-mail marketing

Marketing strategies nowadays revole around the most convenient tools of reaching out to your audience. Shooting an e-mail to recipients in a mailing list or answering questions about your business using Facebook or Twitter can be accomplished with a couple clicks of a button using a computer from your own home.
      However, does convenience bring in results?
READ THIS REPORT Full story : Business 2 Community

What's the matter with this picture?

Image Matters. The look and feel of your website says something about you.
      And so do your headshots and company logo Ñ or the lack thereof. I don't think the impact of image is going away any time soon.
READ THIS REPORT Full story : Small Business Trends

Email marketing: Deliverability trends and benchmarks

Email is an essential tool for modern marketers, but avoiding common pitfalls and staying up to speed on the latest tactics can be a challenge. MarketingProfs has gathered essential email information and packaged it up just for you.
      CAUTION BE CAREFUL -- while the content is very good, Marketing Profs is a spam-friendly web site - BE CAREFUL where you click
READ THIS REPORT Full story : MarketingProfs

The power of content in building a brand

There's no mistake that good content shared through the right tools can be a powerful combination. Marketing communications is an invaluable asset for establishing a strong connection with key audiences.
      But to maximize your brand's impression, content must intrigue, inform and inspire others. It's the secret to building a dominant brand in an overly crowded marketplace.
READ THIS REPORT Full story : Direct Marketing News

Data: The new creative

One of the hottest marketing catchphrases of 2012 is "data is the new creative." The premise is that all the creative in the world won't help you if your decisions are not data-driven.
      For those who are squarely in the analytics camp, this new sentiment must feel like a vindication for long years slaving away, gleaning insights from facts and figures without much appreciation (well, maybe that's not entirely accurate, but sometimes it feels that way.) It's about time colleagues and clients realize they could have avoided numerous mistakes if they had only taken the time to look at the data first.
READ THIS REPORT Full story : MarketingDaily via MediaPost

Press releases with visuals boost views by nearly tenfold

Want more people to view your press releases? Include more visual elements in them Ñ doing so can increase the visibility of a press release by nearly 10 times, according to a new study by PR Newswire.
      Press releases that include a photo are 1.8 times as likely (an 80 percent increase, if you prefer) to be viewed as their text-only counterparts, the study found. Inclusion of a video makes the likelihood 4.3 times as much as for a standard release. Press releases with photos and videos are viewed 7.4 times as often as text-only releases.
READ THIS REPORT Full story : Ragan


More: Media and Marketing Updates

And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

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