During the past decade, the most important tool has been the Internet, especially email, online search (like Google and Yahoo), and social media, such as Facebook and Twitter. During the past couple of years, it has become very clear that book promoters need to take advantage of the huge popularity of hand-held devices with Internet connectivity...especially smart phones ... especially iPhone Apps.
Publicist Scott Lorenz says he's always on the lookout for new tools and technology to reach consumers and convince them to purchase his client's books, products or services.
"As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that's related in any way to their book."
One app that's an excellent case study is the Kids Book App an iPhone App created by 1776 Productions. The app connects book buyers directly with the San Francisco Book Review (SFBR) and Sacramento Book Review (SBR) which produce some 500 new book reviews every month from 40 genres - most of them books for young adults, pre-teens, and children. The Kids Book App not only provides hundreds of book reviews, but also author-related events, such as tour stops and book signings, in addition to author podcast interviews.
1776 Productions was launched in 2008 by Heidi Komlofske and Ross Rojek to help readers find new books and authors and to be a means to support and encourage writers, publishers, and readers. One of the latest ventures of 1776 Productions is the Kids Book Review App, which can be downloaded at the iTunes App Store.
Says Lorenz, "Any author of a book written for children, middle schoolers, teens, or young adults will certainly want to do what it takes to get a review of their book done by SBR or SFBR, which can be accessed anytime, anywhere by book buyers using the Kids Book App to make a purchase decision. In offering your book up for review, remember that SBR/SFBR is only interested in new releases that are within 90 days of their release date."
"There are a few options for book publicists or authors to submit a book for review with us," says Ross Rojek. "We have about 150 books a week coming in for review, with about 130 book reviewers." The address for mailing books is: 1215 K Street, 17th Floor, Sacramento, CA 94518.
One author who found this service especially helpful was Karen McFarren, author of "Flaherty's Crossing", who comments:
"As an author, reviews are incredibly important and a wonderful tool for marketing your book. My experience with Sacramento Book Review/San Francisco Book Review was nothing short of amazing. I received an honest, timely appraisal of my story and would love to have future novels reviewed by this professional group. Their name, alone, adds credibility and should be on the top of any author's review list!"
Says Lorenz, "If the Kids Book App does not meet your criteria, simply go to the iPhone Store and search the apps on sale there for one that is appropriate and relevant to your book marketing needs. Then go to the developer's website and learn more about the App and how to get your book listed,"
Lorenz concluded, "Technology opens many new doors for us each month. Let's be sure we enter every one!"
Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX News, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. Learn more about Westwind Communications' book marketing approach at their web site. Copyright (C) 2010 Westwind Communications. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. - Published on 10/29/10