This edition of Web Update rolls into spring with many new considerations for all web designers...
* 10 search, social resolutions for a very mobile 2012
* The stages of coping with loss of search query data
* Future of SEO: Change, Convergence, Collaboration
* Keep your website ahead of the curve in 2012
* Your Website's Dirty Little Secrets
.. and more
10 search, social resolutions for a very mobile 2012
Happy (belated) New Year. Let's face it, 2012 isn't the first year someone has christened the 'year of mobile.' But it is the first time consumers have done so -- and continue to.
Still in the market for resolutions? Let me suggest 10 that'll charge-up your brand to set pace -- and lead -- with mobile in 2012
Full story : Search Engine Land
Keep your website ahead of the curve in 2012
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it's also much more than slapping on a run of the mill two-column template and calling it a day.
Full story : Mashable
The stages of coping with loss of search query data
Living with loss can be hard. After Google sufficiently handcuffed the Internet marketing world by choosing to default to SSL search for signed-in users, it removed the ability to track referring keywords... and a piece of my heart. There is no doubt proving the value of SEO efforts just got harder.
To help everyone deal with the grief, here are five steps to recovery, followed by a summary of actionable work-arounds and some thoughts.
Full story : SearchEngineWatch
Your Website's Dirty Little Secrets
An association's website is its most significant communication and marketing vehicle. Yet, it also is the most overlooked. Why?
"Don't blame technology," says Frederick Faulkner, IV, principal, AIE Digital LLC, adding that people -- and staff -- are among the barriers to improving an organization's greatest value proposition: its website.
Full story : Association Media and Publishing
Future of SEO: Change, Convergence, Collaboration
Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.
Although the report states that search will lose some share from 55 percent today to 44 percent of all interactive spend in 2016, it also states that 'Marketers refocus their search marketing strategies on 'getting found' by users through any medium -- not just search engines.'
Full story : searchenginewatch.com
Don't forget ... we encourage you to share your discoveries in the online world of the internet, web, social networking, SEO, blogs and online publishing for marketing. Just discuss it in the Design Cafe, or pop out an email to DTG, and remember to join us on Facebook
And, thanks for reading