Don't let your creative ideas get picked apart and put down!
Johnny Sain once said: The world doesn't want to hear about the labor pain ... they just want to see the baby! Believe it. And if you've got ideas to sell, or you have to sell yourself, your concepts or your opinions to someone else, then get this book. Read it twice.
If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling.
This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.
Creating ideas is easy, compared to actually selling them. In this engaging and innovative book, Sam Harrison helps make sure your brilliant ideas actually see the light of day.
Sally Hogshead, author of Fascinate said:
The book I wish I had read 30 years ago. Selling your idea is even more important than creating it and Sam Harrison has a wealth of strategies to help you do just that.
Al Ries, co-author, War in the Boardroom said:
This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations.
Brian Tracy, author of The Psychology of Selling says:
IdeaSelling is the perfect companion to IdeaSpotting, Sam's previous book.
Get this book, and the "Myths of Innovation" book -- learn them. Put these principles into practice. No other graphic designer will ever want to bid against you! They can't ... because the client won't go elsewhere.
No matter how good your idea is or how many problems it solves, it won't get off the ground until someone buys it. Nothing happens until a sale is made!
IdeaSelling: Successfully Pitch Your Creative Ideas to
Bosses, Clients & other Decision Makers
Author: Sam Harrison ~ Regular price: $16.99 - our discounted price: $5.61 ~ Published by: HOW Books; Paperback; 256 pages; web rating: ; us ~ Department: Marketing/ Communications
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