Advertising Update : 2015 trends vs 2016 trends, myths, Super Bowl, GIFs and viewability

by Fred Showker

advertising update for graphic designers So, this is the issue where we look at the advertising trends predictions. I guess you may have already seen my 60-Seconds on Logo Design Trends, so you know how I feel about predicting trends. So let's see what the industry is up to now, and what you should be aware of if you're involved in any form of advertising

  • Are Digital Media Budgets Meeting Industry Viewability Standards?
  • Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising
  • 13 Media and Advertising ‘Trends’ in 2015 That Never Happened
  • 10 Behavioral Trends Guiding Advertising In 2016
  • RIP millennials: Marketing will be 'age agnostic'
  • Are GIFs the future of advertising
  • Digital media trends for 2016

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click and use your browser's 'reader' function.

Are GIFs the future of advertising

GIFs are everywhere. Short for Graphics Interchange Format, the format isn't new (it's been around since the late 1980s), but it's becoming the go-to language for how millennials communicate via text. Natually, Facebook, Twitter, LinkedIn and others are jumping on the GIF bandwagon.
      But unlike emojis, GIFs can be monetized. Brands are realizing they can seamlessly become a part of this visual language that is already being shared around the Web.
Here's the Full Story Full story : CNBC

RIP millennials: Marketing will be 'age agnostic'

In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR.
      The agency's seventh annual "Communications Trends Report," which was based on crowdsourced data from 400 communicators across 22 countries, revealed that brands will look to engage consumers with age-agnostic content that emphasizes certain values.
Here's the Full Story Full story : AdvertisingAge

Are Digital Media Budgets Meeting Industry Viewability Standards?

A majority of client-side marketers are less than fully confident that their digital media budget is going toward ads that meet industry viewability standards, according to a July 2015 study.
      Three in 10 client-side marketers said they were not at all confident that their digital ads were being served in accordance with industry viewability standards, the Association of National Advertisers (ANA) found. And twice as many were only somewhat confident in the viewability of their ads.
Here's the Full Story Full story : www.emarketer.com

Marketers Predict Hottest Trends in Super Bowl 2016 Advertising

An average of 114 million people watched the 2015 Super Bowl. CNN Money reports that 1.3 million people watched the 2014 big game through NBC's web stream. With numbers like these, it comes as no surprise that CBS plans to live-stream this year's big game ads.
      It's almost time for Super Bowl fans to settle in front of their massive-sized flat screen TVs and enjoy their favorite part of the big game: the commercials. Marketers nationwide plan to capitalize on the estimated 78 percent of viewers who are more excited about the commercials than the big game itself.
Here's the Full Story Full story : Genia Stevens, MBA www.huffingtonpost.com

13 Media and Advertising ‘Trends’ in 2015 That Never Happened

Many things were predicted to happen in the media and advertising business this year. And many big things did happen, few of which were expected. (Oh wait, that’s right. You’re the one who knew that Verizon Communications VZ 1.37 % was going to acquire AOL.)
      Now that it’s the time of year when everyone is making their fresh 2016 predictions, it’s worth examining all those forecasts and bets from a year ago.
Here's the Full Story Full story : Wall Street Journal

10 Behavioral Trends Guiding Advertising In 2016

Ford Motor Co., with help from advertising agency Ogilvy, created a blueprint of the top 10 trends to better understand consumers in 2016. Through this heightened awareness it will be interesting to see how the company and others put these trends to use in advertising campaigns from search to video and television.
      The new research reveals a growing determination among consumers to become more collaborative and leverage technology to achieve freedom of travel, and the option to decide where they live, work and play.
Here's the Full Story Full story : Laurie Sullivan -- www.mediapost.com

Digital media trends for 2016

Once confined only to 80s movies and children’s TV show Knightmare, VR is suddenly upon us. Up until now the VR devices available have been mostly mobile compatible holders like Google Cardboard, but next year there are some very anticipated dedicated VR headsets being released, such as the Oculus Rift and Sony’s PlayStation VR.
      The New York Times gave away 1.3m Google Cardboard headsets to its print subscribers in November to “simulate richly immersive scenes from across the globe.” Right now, it might be seen as a bit of a gimmick for brands but soon it could become (as mobile and video have) an important place for consumer interaction.
Here's the Full Story Full story : Kevin Stevens -- www.theguardian.com

Why Ad Tech Is the Worst Thing That Ever Happened to Advertising

This is amazing. It's the first time I've noticed anyone in the advertising industry recognizing the fact that the industry itself is its own worst enemy. I've preached about this going on two decades and NOW they see it. If they weren't such prostitutes, maybe they'd be a little better off today. But Ad Age author Adam Kleinberg now gets it!
      The marketing community had embraced this tech despite the fraud, the viewability issues, and the disengaged consumer backlash, because the tools do have use and their presence feels like an inevitable rising tide. But make no mistake, the way these tools have been applied has put the advertising industry in crisis.
Here's the Full Story Full story : Adam Kleinberg - Ad Age

More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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