If your website is currently helping your company, you might not think that it needs to be updated. However, a website that has not met the sales or branding goals that your company has established should be updated. While it might not need an entire redesign, a website refresh could help to bring your business better results.
If you are unsure about whether it is time to update your website, there are some clear signs that should give you a hint. Here are 5 signs that it is time to update your website.
1. Your Website Has a High Bounce Rate
The bounce rate is the percentage of single page sessions in which a visitor came to your website but left the site without interacting with the content on the pages. You can find out more about the bounce rate for the pages of your website by looking at your analytics data in .
A high bounce rate is a clear sign that your website did not deliver on the content that was promised by the page title or description provided in the SERPs. Additionally, it may also mean that there are issues with the look of your site that turns off visitors from interacting with your content.
The . However, you want your website to produce results that are better than the average website so you should aim to reduce your bounce rate to 40% or less by updating your website.
2. Your Website Isn't Responsive
These days, and this figure is even higher for certain industries. As a result, you should make sure that your website is responsive so that it is available to visitors regardless of the devices that they use.
You can improve your website for mobile visitors by using larger buttons, simplifying the design of your website to make it easier to navigate, increasing the size of the text, and adding other features that are ideal for mobile users. However, make sure that your website works well on desktop as many user still prefer to use their desktop computers in addition to smartphones and tablets.
3. Your Website Loads Too Slowly
It may not be readily obvious to you. But if your website is loading slowly for the majority of your visitors, this will dramatically increase your bounce rate because visitors will simply click off your website if it is taking too long to load. The best websites should load in 2 seconds or less. To improve your website's speed, you should optimize the images and get rid of outdated bulky code and multimedia content, such as Flash.
Google now also offers a tool called . You can use this tool to see how quickly your website’s pages load and get help with optimizing the performance of your website.
4. You Haven't Updated Your Website in Years
If the last time that you updated your website was over 5 years ago, then it is definitely time to make changes. Design trends change nearly every year and the longer you go without updating your website, the more difficult it might be to change the design without spending money for a complete overall of the design.
In addition, your site visitors will likely grow restless with navigational issues that should have been addressed years ago. If you don't want to lose your audience, you need to update your outdated website.
5. Visitors Are Complaining
If customers and visitors to your website are voicing concerns about being unable to access content on your website or perform certain actions, you need to address the problems right away. By failing to address flaws with your website, you are showing your customers that you simply don't care about their frustrations, or ultimately their business with your company.
If you want to improve your lead generation, you need to take these concerns seriously and update your website. You should feel lucky if someone complained about your website as most visitors will simply leave and never return.
Thanks for reading
CEO of Infintech Designs
Infintech Designs is a New Orleans based SEO & Web Design company. They provide data driven, measurable internet marketing campaigns with trackable results. Brian Hong and his small team of SEO ninjas are dedicated to increasing their client’s search engine visibility, leads, and sales online.
Also see Brian's: 10 Top Practices for Successful Social Advertising
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