This edition of DTG's Web Design Update rolls on into May with more selected content to keep the web designers up to date on developments in the online, connected worlds. Follow along :
[*] Webmasters getting creative with their link removal requests and it works
[*] Tips for Delivering Focused Web Content to a Wide Audience
[*] LinkedIn names company that used bots to steal profiles
[*] Index Your Content Faster With the Fetch as Google Tool
[*] 5 Web Technologies Web Designers Can't Afford To Ignore
[*] 4 ways to write headlines that actually get clicked
.... and the continuing online world
4 ways to write headlines that actually get clicked
The short, snappy title you type right before you post your blog, tweet or story is the reason for your downfall.
Even though headlines seem like the last step in publishing, they're the most important by far. If you have a ho-hum headline, no one will click on it to discover the golden editorial waiting for them. Instead, you need to really focus on crafting headlines that inspire and intrigue your audience enough to click through.
Full story : Emma Fitzpatrick -- multibriefs.com
Index Your Content Faster With the Fetch as Google Tool
Utilizing the various functions that Google Webmaster Tools has to offer is a surefire way to help keep your website running like a well-oiled machine. Two tools our SEO team uses on a regular basis and finds to be extremely beneficial are the Crawl Errors report and Sitemap submission tool.
Amongst the toolkit is the Fetch as Google option, which also gives users an opportunity to submit their URL to the index. Surprisingly, this tool is often under-utilized by bloggers, webmasters, and SEO strategists. This is a convenient way to speed things up considerably if you have new content that you'd like to be discovered and found in the SERPs.
Full story : searchenginewatch.com
5 Web Technologies Web Designers Can't Afford To Ignore
Some technologies are so important that it pays every web developer to have a basic knowledge of them. Phil Ballard lists five critical web technologies for 2014, the basics of which every web developer should grasp.
In the early days of the internet, a primer in HTML markup and an eye for layout was enough to get you started putting together web pages. However, the Web has evolved (and continues to do so) at a breathtaking pace, constantly introducing new technologies and techniques.
These days, web development encompasses many different skills and challenges. These can include graphic design, interface design, content authoring, front- and back-end coding, user experience design, SEO and more. It's tough for an individual developer to have all of these skills, and for this reason developers will often work in teams, each member covering a different aspect of the design process according to his or her skillset.
There are, however, some technologies that are so important that it pays every web developer to have a basic knowledge of them. In this article I list five critical web technologies for 2014, the basics of which every web developer should grasp. These techniques all work together to some extent, so the lines that divide them can be a little blurred; together, though, they form a suite of techniques to help you build slick, efficient, modern and robust sites for your users.
1. HTML5 2. CSS3 3. Responsive Web Design 4. Frameworks 5. SVG
LinkedIn names company that used bots to steal profiles for competing Recruiter service
In January, LinkedIn filed a lawsuit that accused unnamed “John Does” of creating fake profiles in order to “connect” with real LinkedIn users and siphon their professional profiles. Now, the company has identified who is controlling the bots and, unsurprisingly, it turns out to be a would-be competitor.
In an amended complaint filed last week in San Francisco, LinkedIn named a start-up called HiringSolved as well as its founder Shon Burton, who was recently profiled in the career advice section of Business Insider.
LinkedIn said it identified Burton by collecting the IP addresses associated with the bots tied to the fake profiles. LinkedIn then traced those IP addresses to a “well-known cloud computing platform,” whose billing records tied them to Burton’s residence in San Francisco.
LinkedIn is now seeking damages and an injunction against Burton and HiringSolved, which reportedly charges subscribers $199 to $799 to access its data. LinkedIn claims the use of bots to scrape its site amounts to a breach of contract, and a violation of copyright and hacking laws. The company’s complaint also describes how Burton’s bots circumvented a variety of measures intended to prevent profile scraping.
Full story : Jeff John Roberts
Tips for Delivering Focused Web Content to a Wide Audience
How can you address a very diverse set of members and potential members in a single web presence? The answer is to develop a rich content delivery platform coupled with individual personalization of content based on a member’s account profile.
One of the largest challenges facing nonprofits is trying to address the diverse audience of individuals that make up its members. Attracting and retaining new members in the younger demographic is difficult while trying to still ensure that the older demographic is being supported with the correct content. In addition, most nonprofits have many programs, divisions, initiatives, and other forms of internal competition that fragment the presentation of information.
Full story : Michael Spinosa is chief executive officer at Unleashed Technologies
Webmasters getting creative with their link removal requests and it works
The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a website.
The challenge, like with link building requests, is to get the webmaster you are sending the request to, to actually read your request and then remove the link. That challenge is nothing new to those in link building. Adding a link is just as hard for webmasters who are removing a link, but removing a link may be more insulting and perceived as negative.
Full story : Search Engine Land
PLEASE READ: Who will own the Internet if America gives it away?
And that wraps it for this edition of Marketing Update from DTG.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading
Don't forget ... we encourage you to share your discoveries with other readers:
Send an email to our editorial staff
Contribute your own article
Join the Design Cafe forums, or
Follow DTG on Facebook!