Publishing Update 1406 : Why Newspapers, magazines, books, print media?

by Fred Showker

Fred Showker's Publishing Update David Pilcher sums it up beautifully, there's just nothing quite like a glossy magazine cover! Standing at the magazine rack/stand in your favorite grocery or pharmacy, you see a broad spectrum of selections in print. They're all beautiful, but they're all practical. Printed brochures, cards, booklets and other marketing materials give you something to hold and touch. But there's more in this edition of DTG Publishing Update:
[+] Research proves media brands must supplement — not supplant — print
[+] As newspaper revenues decline, print media stocks rise
[+] Why You Should Still Try To Get Print Media Coverage
[+] The enduring pull of the glossy magazine cover
[+] 5 facts about the news business today
[+] Papering over e-books
[+] Choose Print: Touch
-- and more ...

magazine covers

The enduring pull of the glossy magazine cover

In music, it's the hook that brings you back. In glossies, it's the cover that pulls you in and makes you care. Some things never go out of style, regardless of industry ups and downs or the vagaries of technical trends.
      As Jill Filipovic asks in the Columbia Journalism review, "Why do magazine cover images still hold so much cultural power?"
Heartbleed Infomanager UGNN.com Full story : David Pilcher in Magazine

5 facts about the news business today

The last year has brought a great deal of momentum and energy to the news media industry, giving rise to new hope and optimism. But these new developments have not yet shown they can offset the underlying problems that have afflicted the news business. The following are five key findings from our latest State of the News Media report about the good news — and the bad news — about the news.
      The following are five key findings from our latest State of the News Media report about the good news — and the bad news — about the news. Also see: State of the news media
Heartbleed Infomanager UGNN.com Full story : Pew Research Center

As newspaper revenues decline, print media stocks rise

The long-suffering print media industry continued its decline last year. Print circulations and advertising revenues are both down. Companies rooted in the printing press are surviving, and now profiting, thanks to their erstwhile competitors: the Internet and television.
      The advent of Internet paywalls and advertising in recent years marks the industry's first attempt at monetizing online news. In recent months, some traditional print companies have increased their broadcast television presence, buying more local stations.
Heartbleed Infomanager UGNN.com Full story : Mashable

Choose Print: Touch


      Print is wonderfully tactile. It's a warm, friendly emotional experience that no other medium can replicate. Which helps explain why print is so effective.
Heartbleed Infomanager UGNN.com Full story : ChoosePrintTV

Papering over e-books

ONE might easily think that print publishing is a fussy business: all of that preparation to put ink on paper seems rather last century—or last half millennium. Electronic books have been hailed as the future and the perfection of the codex format, because of their ease of production, distribution, and infinite perfect replication.
      Yet this Babbage has found that not to be the case, even though he has worked with e-books for decades across many formats. Your correspondent also has printer's ink in his veins: he trained as one of the last dedicated typesetters, worked in a printing plant in his 20s, and designed and produced dozens of books in the 1980s and 1990s. But even he was unprepared for how easy it has become to print a book and how difficult it remains to produce an electronic version suitable for a range of e-readers, including the Kindle.
Heartbleed Infomanager UGNN.com Full story : www.economist.com

Research proves media brands must supplement — not supplant — print with digital for advertising mix

New data — from Nielsen, The Newspapers Works, GfK, and News Corp. — speaks to the new value of print as a partner to digital rather than an alternative. A string of new research is identifying the new value proposition that newspaper companies need to champion when articulating the power of print.
      Gone are the days when we can assume that we are the only game in town, or that digital is a presumptuous upstart converting print dollars to digital pennies and ruining us all.
Heartbleed Infomanager UGNN.com Full story : By Kylie Davis -- www.inma.org

Why You Should Still Try To Get Print Media Coverage

Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.g. you can reach a wider audience, drive traffic to your website, build links, target way more publications, etc.) that doesn't mean you should neglect print media altogether. Print isn't dead, and great opportunities still exist for spreading your message.
      Why You Should Still Try To Get Print Media Coverage image Extra extraTargeting print publications offers some important advantages:
Heartbleed Infomanager UGNN.com Full story : Mickie E Kennedy, Business 2 Community

GO SEE the previous PUBLISHING UPDATE

And, thanks for reading

Fred Showker

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