It's a moving target - here are some very interesting content pieces for those with a nose to the wind on the web : * Why a Lack of Web ad Standards Hurts Us Online * How social media has prepared us for collaborative business * Why No One is Linking to You * The Efficiency of SEO Objectives by Primary Market * Yahoo Publishes Web Content Style Guide * and more!
Why a Lack of Web ad Standards Hurts Us Online
Surprisingly, some people continue to trot out the tired argument that digital advertising doesn't scale, because the web offers too many choices.
There's no question that online advertising has failed to grow in proportion with the amount of time people spend online. But attributing that fact to "too many choices" is like blaming Bulgaria for the Second World War.
more :: Advertising Age
How social media has prepared us for collaborative business
While Facebook and Twitter are often cited as distractions for employees, the networks' immediacy, collaboration and community offer great hope for business.
Today, a massive technological shift is underway - led for the first time by employees - to bring these benefits to the workplace.
more :: Kraig Swensrud mashable.com
Why No One is Linking to You
Sometimes link builders can work magic -- not make-an-elephant-disappear magic, but pull-a-link-out-of-thin-air-for-a-site-that-doesn't-deserve-it magic. Getting links is, in some ways, a kind of secret art.
Unfortunately, by the time many businesses turn to link builders they need way more than magic, they need a miracle.
more :: Jennifer Van Iderstyne, Search Engine Watch
The Efficiency of SEO Objectives by Primary Market
SEO has proven to be an effective tool in achieving a number of important marketing objectives, making it a universally-beneficial marketing tactic for a wide variety of organizations, regardless of their objectives.
Click for the image. As you can see, increased website traffic is rated as the most effective objective for SEO and increased brand or product awareness is also rated extremely well. However, increased website traffic and awareness are soft metrics that lead to an improvement in bottom-line metrics such as increased online and offline sales revenue.
more :: Jen Doyle, marketingsherpa.com
Yahoo Publishes Web Content Style Guide
The publication of an online style guide and a site dedicated to helping publishers is another instance of Yahoo's concentration on content, and move away from search.
This is a big commitment to the online publishing space and the style guide could become the AP stylebook for the web.
more :: yahoo.com
101 Social Media Marketing Terms Explained
On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.
more :: Kipp Bodnar - blog.hubspot.com
What have you discovered?
Please let us know about your revelations and discoveries in the world of publishing, online media, and content delivery. It's an ongoing quest to keep up to date, and informed...
Here's the previous Web Trends and Media Update
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