Social Media Update : into the holidays

by Fred Showker

Online social media update from DTG Magazine You know that once the elections are over things will settle back in to normal -- except with the holidays coming on, the buy season shifts into high gear and social media can be a real boost -- good information for all online users, designers and marketers :
* The best day of the week for brands to tweet and update Facebook
* 5 things more important than Facebook page engagement
* 7 goals of successful community management strategy
* 7 Tips for Creating a Social Media Plan
* What's your social media strategy?
.... and the continuing world of social media and networking

What's your social media strategy?

Too often we're trapped in the tactics and we forget the strategy element of what we're trying trying to achieve.
      Typically social media strategies fall into the following categories:
READ THIS REPORT Full story : Social Media Today

7 goals of successful community management strategy

Most people involved in social media or community management have experienced this many times. You take on a new client, or start a job with a new role, and management is very excited to see you. The company really needs to do more with social media, they declare with enthusism. And they are confident you can make it happen!
      But ask them what their goals are you'll often be met with blank stares. Despite a deluge of information about social media over the past few years, many executives still don't have an idea of what they want to accomplish with their brand's community management efforts. And as any savvy social media guy or gal knows, it's pretty hard to prove your effectiveness without some agreement of what you're trying to do.
READ THIS REPORT Full story : Social Media Today

The best day of the week for brands to tweet and update Facebook

What were you doing yesterday? Tweeting and updating your company's or client's Facebook page, I hope.
      On Twitter and Facebook, Tuesday is the best day of the week for engagement, according to a new report from Yesmail. Unfortunately, the brands in the study most often tweeted and updated their Facebook pages on days when engagement among followers was at its lowest. Are you making the same mistake?
READ THIS REPORT Full story : Ragan's PR Daily

5 things more important than Facebook page engagement

There's a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it's not everything. Every marketer and page administrator knows the importance and value of engagement, but few recognize what other components take precedence.
      Here are 5 things that are often overlooked, but vastly more important than any Like or comment a page or post could receive.
READ THIS REPORT Full story : Social Media Today

7 Tips for Creating a Social Media Plan

Businesses often fail in their social media efforts for the same reason New Year's resolutions fail: It's a good idea, but there's no structure or commitment.
      Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.
READ THIS REPORT Full story : Social Media Examiner


More: Social Networking and Media Updates

And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

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