This Social Media update takes a look at :
* Get noticed on Facebook with Facebook news feed optimization
* Use LinkedIn to improve organic visibility
* Move over social media; here comes social business
* Twitter releases Web analytics tool
* How many social media personalities do I need?
* Trim the pork from your social media
* Tips for nonprofits to ramp up their social media
and the emerging world of social networking …
This Social Media update takes a look at :
*
Get noticed on Facebook with Facebook news feed optimization
* Use LinkedIn to improve organic visibility
* Move over social media; here comes social business
* Twitter releases Web analytics tool
* How many social media personalities do I need?
* Trim the pork from your social media
* Tips for nonprofits to ramp up their social media
and the emerging world of social networking …
Use LinkedIn to improve organic visibility
Having a company page with associated employees — each with optimized profiles — who are active with a large number of connections, can increase the visibility of your content both on LinkedIn and with search engines, while giving you a effective online networking tool to communicate with hundreds or thousands of connections.
It’s important to realize that LinkedIn isn’t only for B2B. It’s effective for any company to network with connections in the industry, with vendors and partners, to find resources, for recruiting, etc.
Full story : searchengineland.com
Move over social media; here comes social business
Getting your arms around the grandiose idea of social business is not easy. Drew Neisser writes,
Twitter releases Web analytics tool
How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool recently announced should help provide some clarity to website owners who rely on the information network for content distribution.
Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, the social analytics company that Twitter acquired in July.
How many social media personalities do I need?
Maria Ogneva writes,
Trim the pork from your social media
It s a kiss of death for your social media strategy: your members unlike your association s Facebook page, stop following your Tweets, and cut you out of their Google+ circles. Or even worse, email alerts on their smartphones about your association get intercepted by an uncompromising spam blocker.
Why would your members deprive themselves of your carefully crafted (or proficiently repurposed) content? You would never intentionally try to annoy them, right?
Tips for nonprofits to ramp up their social media
While many nonprofits have a social media presence these days, senior leadership is still struggling to figure out how to best integrate it into their communications plans.
What kind of content should they be sharing over Twitter and Facebook? How do you engage millenials who have ‘limited attention spans?’ How much time should you spend on social media if you have limited resources?
Get noticed on Facebook with Facebook news feed optimization
Are you wondering how to get your updates into your fans Facebook news feeds? Did you know that 90 percent of the people who click your Facebook fan page don’t come back to your Facebook page? They are more likely to read your content in their own Facebook news feed IF you know how to make sure it shows up there.
More: Social Networking and Media Updates
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
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