This is some of the most exciting technology we've seen! 3D systems delivers innovative, new Volkswagen test drives miniature cars in full color .... The Polo Principle empowers prospective buyers to create and print miniature cars. But this is only the tip of what could be an awesome new world for designers and graphic artists!
3D Systems Corporation has announced that Volkswagen DK has launched an exciting new advertising campaign featuring the company's full color 3D printers. The Polo Principle campaign, created by DDB Copenhagen, empowers prospective buyers to create and print miniature cars.
For the first time, Volkswagen DK is putting in the hands of its customers the very technology it uses to develop and prototype the cars it sells. 3D Systems' ZPrinter(R) full color portfolio is at the heart of this innovative marketing campaign to unleash VW customers' creativity and express themselves through their personalized Polo car.
Cathy Lewis, Vice President Global Marketing for 3D Systems said
This is a terrific campaign that captures the essence of everything we stand for ... We are committed to democratizing access to disruptive 3D content-to-print solutions, enabling individuals to express their authenticity in the products they buy, a direction fully aligned with Volkswagen DK.
About 3D Systems Corporation
3D Systems is a leading provider of 3D content-to-print solutions including 3D printers, print materials and on-demand custom parts services for professionals and consumers alike. The company also provides creative content development, design productivity tools and curation services and downloads. Its expertly integrated solutions replace, displace and complement traditional methods and reduce the time and cost of designing new products by printing real parts directly from digital input. These solutions are used to rapidly design, communicate, prototype and produce functional parts, empowering its customers to create with confidence.
More information on the company is available at www.3DSystems.com
3D Systems' entire range of 3D content-to-print products and services can be seen through these companies -- who are embracing this technology.
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