Advertising Update : Mobile, Video, Ad Injection, Yahoo, Facebook, Google and ad madness!

by Fred Showker

advertising update for graphic designers Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .

  • Video viewability is key to engagement, revenue opportunities
  • Ad Injection: Yet Another Challenge for Online Advertising
  • Is Facebook Becoming the Apple of Digital Ad Sales?
  • Mobile Advertising Has A Measurement Problem
  • Mobile To Dominate Digital Ad Spend In 2016

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

Mobile To Dominate Digital Ad Spend In 2016

That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting “mobile is about to take off” but it just kept on, uh, not happening.
      Well, now it's happened. A new report from eMarketer predicts that mobile will account for half (49%) of all digital advertising spend this year, rising to 60.4% in 2016, and reaching 72.2% by 2019.
Here's the Full Story Full story : www.mediapost.com

Video viewability is key to engagement, revenue opportunities

Digital video advertising spending increased 39% during 2014 and is expected to continue growing — especially in the area of sports. As it does, advertisers need to be aware of viewability issues and premium content rights.
      We all know this is digital video's time in the sun. Magna Global reports that digital media now accounts for 30% of United States advertising spending, up 15% over 2014. Video increased 39% and is expected to increasingly fuel the exodus of television ad dollars to the digital realm.
Here's the Full Story Full story : Greg Bobolo -- The International News Media Association

Is Facebook Becoming the Apple of Digital Ad Sales?

Facebook has become the Apple of digital ad sales. The social network is able to push its ubiquitous product to increasingly higher prices seemingly without any pushback from its customers.
      In the first quarter of 2015, Facebook got its advertising customers to pay 285% more money per ad than they did a year ago as the social network served 62% fewer ads year-over-year.
CAUTION Beware, this site has an entry pop-up spam and lots of screen spam, including stalker links. Careful what you click
Here's the Full Story Full story : Ad AGE

Ad Injection: Yet Another Challenge for Online Advertising

This one from the Wall Street Journal will appeal to the advertiser in you -- but may disgust the human in you. Every time the population comes up with a way of avoiding rude, intrusive, false, stalking, predator ads, the industry comes up with a new way of getting you. . . .
      The digital media world is battling ad fraud, ad blockers, and ads that aren't viewable. There's another, less-talked-about challenge: ad injection.
      Ad injectors are computer programs that insert ads — or replace existing ones — on Web pages as users browse the Internet. If users add a toolbar to their browser, for example, there's a chance that software might 'inject' extra ads into the pages they visit, even if those pages don't regularly feature ads. Wikipedia's pages might be covered in banners, despite the fact they don't usually carry advertising.
Does this seem honest to you?
Here's the Full Story Full story : Jack Marshall for the Wall Street Journal

Mobile Advertising Has A Measurement Problem

I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: They're screwing the publishers AND the advertisers! But don't take my word for it . . . Patrick Keane over at the Media Post has some insights for a broken system nobody seems to want to fix . . .
      Brand investment in mobile advertising is growing quickly — spending is projected to reach $46 billion in 2019, according to Forrester — yet only 1% of those ads receive any type of engagement. What tools and resources do advertisers and agencies have to report and analyze the 99% of unclicked impressions? These ad impressions have value, but there are only flawed and debatable tools for measurement.
Here's the Full Story Full story : Patrick Keane for the Media Post

More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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