We're almost through the summer "dog dazze" and now ramping up for the biggest marketing quarter for the year, pay attention :
[*] 6 strategies to assess if a bold new idea is worth the risk
[*] Priceline Seeks Results From Facebook as Google Wins Ads
[*] Media relations techniques that don't involve pitching
[*] 5 ways to build brand awareness through content
[*] 5 Little-known YouTube Features for Marketers
[*] Metrics That Matter
... and more
Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click
5 Little-known YouTube Features for Marketers
Are you using YouTube as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your videos?
There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach. In this article you'll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.
Full story : Andrew Macarthy - www.socialmediaexaminer.com
Priceline Seeks Results From Facebook as Google Wins Ads
Priceline Group Inc. spends feverishly on Google Inc. advertisements to grab users searching for a hotel in New York or Paris -- and because ads on Facebook Inc. and Twitter nc. have failed to deliver results, Chief Executive Officer Darren Huston said.
"For Facebook and Twitter, we have endless amounts of money," Huston said in an interview at Bloomberg's New York headquarters. "But we haven't found anything there."
The comments by the chief of one of the biggest spenders on online advertising are set to stoke debate over which forms of digital marketing are most effective. Facebook and Twitter have grappled with questions of whether their social media ads provide a substantial return on investment for marketers, particularly at travel and e-commerce companies.
Full story : Ari Levy -- www.bloomberg.com
Metrics That Matter
Perhaps it's time our industry builds a digital advertising performance resource for association publishers with metrics that mean something to stakeholders. The AM&P listserv was abuzz with print publication profitability, and with that some findings proving print advertising still reigns as the leading source of associations' media-based revenue. That's comforting news on the print front.
However, the same analysis shows digital advertising significantly lagging behind. For those of us trying to boost our digital dollars -- and, really, who isn't? -- the biggest hurdle we need to clear is demonstrating advertiser ROI. But what information really resonates? What will entice an advertiser to invest in your publication or to remain invested in it?
Full story : Heather Ryndak Swink, CAE, M.A. - associationmediaandpublishing.org
Media relations techniques that don't involve pitching
Many journalists rightfully complain about some of the terrible tactics public relations professionals employ. Media relations has a different connotation. It seems obvious to say that the term "relations" in a business context means establishing a connection.
Yet in the hustle to get media releases out the door, it is hard to imagine how the random press release blast strategy relates to this term. It seems that the majority of our efforts are focused on pitching alone. But, there is far more involved in relationship building.
Full story : Ragan's PR Daily
5 ways to build brand awareness through content
Content marketing is a vital part in building brand awareness. By providing good, useful content to a targeted audience, companies are able to promote their brand and earn sales. According to TMG Custom Media, 90 percent of consumers find this kind of specialized, custom content useful. Content marketing takes many forms.
It's important to understand your market and use the formats best suited to its needs. Whichever methods you choose, you'll need to offer new content on a regular basis -- and here are a few ways to do this.
Full story : Nicole Karlis for multibriefs.com
6 strategies to assess if a bold new idea is worth the risk
News companies have been urged to "try new ideas and fail fast" to inject entrepreneurial thinking and flexibility into our traditionally conservative management cultures.
The belief has been that, at a time of declining revenues, there is no such thing as a bad idea, and the only thing really holding us back is a fear of punishment for getting it wrong.
But the mantra is at risk of being abused in those instances where the need for urgent action to address declining revenues is being misinterpreted as "try anything, quickly, for the love of God, throw something – anything – at it."
Full story : INMA
Good day, everybody . . . and thanks for reading
The original version of this file is found at 1408-19_marketing.html